One of the most fascinating aspects of the ongoing drama of the past year between Redbox and Hollywood has been the disparate attitudes of the various studios. For every Warner or Fox trying to bring Redbox to heel, there’s a Lionsgate or Sony willing to work with the kiosk company. For Redbox fans, Disney is one of the “good guys”—a position confirmed by studio chief Robert Iger’s comments at the recent Sanford C. Bernstein Strategic Decisions conference.
In his remarks, Iger said that Disney has not experienced any cannibalization of new release sales from Redbox. Iger went on to say that the discounts Redbox has received on products from other studios in exchange for delayed release windows would not be acceptable to Disney. Said Iger:
“We would not have made as much money . . . Selling them units at a 50 percent reduction in cost, or whatever the proposition, even for the 28-day window was not an equation that made sense to us.”
What do you make of Iger’s remarks, Insiders? What, if anything, would cause the studio to go down the delayed release window road with Redbox? Or is Disney’s sell-through of its library of child- and family-friendly titles sufficient that it would never need to make such a move?
(via Business Week)