Bucking industry trends towards a more windowed approach, Disney is planning on making its hit film Alice in Wonderland available to Redbox and Netflix the same day it is for sale on DVD and BD, June 1.
There’s still a chance, of course, that the studio could make an 11th-hour delay deal the way Fox did with Avatar recently. Such a move, says BTIG Research analyst Richard Greenfield, might have a domino affect on Hollywood holdouts to the windowing structure. Said Greenfield:
“If Disney shifts to a window on kiosks and subscription-by-mail, we believe it could trigger additional studios to join the structure, pioneered by Warner/Fox/Universal,”
On the other hand, says Wedbush Morgan analyst Edward Woo, Disney titles tend to have a better track record at retail than at rental, which makes the move seem more sensible. Said Woo:
“Disney knows that most of its releases are family or kid titles that tend to be purchased rather than rented, so they don’t view a threat from Redbox or Netflix . . . People are going to buy the movie as a collectable, even if they rent.”
Is this a smart move by Disney, Insiders, or are they shooting themselves in the foot by allowing cheap rentals the day Alice is available for sale?
(via Home Media Magazine)