Amazon Prime Video is gaining more eyeballs as the hyper-competitive streaming landscape heats up. According to new research from Sandvine, Amazon moved from eighth place to third in North American downstream traffic market share during peak viewing hours.
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Would-be brand managers, take heed. When you roll out a new addition to your company’s branding, make sure you’re clear that it’s a supplement to—and not a replacement for—your current logo. Netflix learned this the hard way when it swapped out its current logo for a stylized “N” on its social media accounts.
Netflix is notoriously tight-lipped about viewership numbers, especially when it comes to its growing stable of original shows. However, Netflix recently pulled back the curtain just a bit on its viewers binge-watching habits.
IMAX has been Netflix’s only real ally in the theater business. The large-format movie exhibitor has screened several Netflix original films, including Beasts of No Nation, and Crouching Tiger, Hidden Dragon: Sword of Destiny at the same time they were released on Netflix. It sounds like those days are done. Read the rest of this entry »
Streaming video hasn’t been a thing for all that long, but it looks like its popularity may already be cresting. According to a new report from research firm Strategy Analytics, U.S. consumer spending on subscriptions video-on-demand service will decline by 2 percent in 2016.
Both Netflix and its customers should be celebrating, because the company has scored a huge content win over its rivals. In a recent blog post, Netflix’s chief content officer Ted Sarandos, announced that Netflix has signed an exclusive streaming deal with Disney.
The bad news keeps piling up for pay-TV providers as the world continues to gravitate toward online services. According to a new survey of streaming video subscribers conducted by The Diffusion Group, 20 percent of video streamers plan to downsize or completely cut the cord on their pay-TV service in the next six months.
If you’ve noticed some additional free time since cutting the cable cord and switching to Netflix, it might not just be in your head. According to streaming data site CordCutting.com, By subscribing to Netflix instead of watching traditional cable, you are spared from viewing about six days of commercials.