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Have you ever noticed how, er, smoky Netflix is? The streaming giant, which is uber-popular among children as well as adults, has been called out by anti-smoking group Truth Initiative for its frequent depictions of tobacco use in its original programming. Now, Netflix has committed to cutting back on the smoke.

Netflix has announced that all of its shows rated TV-14/PG-13 or below will be free of depictions of smoking and e-cigarettes, unless there are “reasons of historical or factual accuracy.” Netflix also pledges that higher-rated projects will also limit use of smoking and e-cigarettes “unless it’s essential to the creative vision of the artist or because it’s character-defining (historically or culturally important).”

From a Netflix spokesperson:

“Netflix strongly supports artistic expression . . . We also recognize that smoking is harmful and when portrayed positively on screen can adversely influence young people.”

With characters like Hopper from Stranger Things constantly lighting up, is this shift going to be a difficult one for Netflix? Or will pressure from parents and industry groups make the streamer’s proclivity for showing cigarettes easily go up in smoke?

[via Variety]

2 Responses to “Netflix to Reduce Smoking in Original Shows”

  1. Visitor [Join Now]
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    Netflix has gone from great to zip zero And their own stuff is total trash, not worth watching.

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