Aping rival studio Warner’s actions of a few weeks ago, 20th Century Fox and Sony Pictures Entertainment have struck deals with struggling rental chain Blockbuster. As with the Warner deal, Blockbuster will be able to rent Fox and Sony titles the day they are released.
In exchange for more favorable payment terms from the two studios, Blockbuster is giving a first lien to Sony and Fox on all of its Canadian assets. While BB rival Redbox has a distribution deal in place with Sony, it remains embroiled in a legal battle with Fox (and Universal) and is forced to employ workarounds to obtain new releases from the latter two studios.
With more studios willing to throw Blockbuster a bone, have the company’s chances of survival improved from, say, a month ago? How many such lifelines would it take to keep Blockbuster afloat, if that possibility remains?
(via the L.A. Times)