3D may not be anywhere close to widespread acceptance in consumers’ homes, but it’s doing just fine in theaters, thank you very much. According to one trade group study, 3D movies have captured one out of every three dollars spent at the domestic box office in 2010 so far.
The International 3D Society (I3DS) has released its finding that just four 3D films have earned $1.2 billion in ticket sales out of a total of nearly $3.6 billion in total sales thus far in 2010. The four films are Clash of the Titans, How to Train Your Dragon, Alice in Wonderland and Avatar.
Jim Chabin, president of the I3DS, said the following about the soaring earnings of 3D films in recent months:
“This is truly remarkable performance in that out of 127 general market films released, just four 3D movies captured 33% of the total dollars so far this year,”
Insiders, how many of your movie dollars have gone towards 3D films lately? Is this just another high point in the 3D cycle that seems to come and go every few years, or is the format finally here to stay? Leave your thoughts in the comments.
(via Home Media Magazine)