The most successful motion picture of all time could help two antagonists to end their lengthy dispute, according to one optimistic analyst. Merriman Curhan Ford analyst Eric Wold says that Fox could make a Warner-type deal with Redbox and Netflix to ensure solid sales of the first iteration of Avatar on disc.
The April 22 DVD/BD release of Avatar will be a “bare bones” disc with little to no bonus material. According to Wold, with a more full-featured version of the film coming out on disc in November, and a 3D Blu-ray coming out next year, Fox would want to drive customers to purchase the original release rather than hold off and wait until the future versions come out. Said Wold:
“We believe that if consumers plan to purchase the ‘ultimate version’ of the DVD this November, they might be less willing to purchase the ‘bare-bones’ version later this month — unless, of course, that version is not available for rental for the first 30 days,”
Wold feels that Fox “would want to have a DVD distribution deal in place (and 28-day delay) with Redbox (and possibly Netflix) in order to spur additional DVD purchases at the expense of rentals”.
Does Wold’s theory seem feasible, Insiders? Would concerns about initial Avatar disc sales bring Fox to the bargaining table with Redbox? Tell us what you think in the comments.
(via Home Media Magazine)