In the video store equivalent of hoisting a smiley face flag on the Titanic as it slips under the waves, Blockbuster is posting banners in its stores crowing about its rental exclusivity on WB titles. Signage proclaiming the availability of The Blind Side and Sherlock Holmes have been spotted in Blockbuster stores across the country.
As you may remember from a few weeks back, Warner and Blockbuster signed a new distribution deal that made BB the only multi-channel provider to stock all major Warner releases the day they are available. As evidenced by the recent signage, ailing Blockbuster has wasted no time broadcasting the lack of Warner titles from its archrivals, Redbox and Netflix, for the first 28 days of their release.
Will such hubris-drenched signage attract renters who would otherwise pass Blockbuster by, Insiders? Have you rented a WB movie from BB lately that you didn’t want to wait to arrive at Redbox or Netflix?