In his comments during his company’s Q3 earnings call, Warner CEO Jeff Bewkes said Warner will be launching premium VOD titles in HD by the summer of 2011. Bewkes also echoed recent comments from Warner Home Video president Ron Sanders, saying that current 28-day delay windows with Redbox and Netflix may be lengthened in the near future.
Under the terms of the upcoming premium VOD service, users will pay around $30 per title to view films on or shortly after their theatrical releases. The exact length of the window between the theatrical and VOD release of titles is still being discussed, according to Bewkes.
Discussing the new release delay windows Warner currently has in place with Redbox and Netflix, Bewkes said that his company wasn’t “religious” about the 28-day windows, and that those time frames are under constant “scrutiny.”
Do you think Hollywood is overestimating the number of consumers who are willing to shell out to get early VOD access to major movies? Will you participate in this service when it launches? Hit the comments and let us know.