With more and more customers using its streaming service instead of or in addition to its by-mail offering, Netflix recently branded itself as a “streaming company”. That new moniker may come with a price, however, as some fear that ever-increasing video streaming demands by Netflix subscribers are eating up too much broadband capacity.
According to Sandvine, a network administrator that studies web traffic patterns, 20% of downstream internet traffic during “peak” internet usage hours consists of Netflix streaming. That makes Netflix a bigger bandwidth hog than YouTube, Hulu, P2P services, etc. As Netflix subscriptions increase and more of its subscribers stream titles, the burden on North America’s broadband network will likely see a commensurate increase.
Internet age alarmism, or something to actually worry about, Insiders? With VOD and downloading on the rise all over and not just with Netflix, will the internet be able to handle the bandwidth-heavy demands of all this video?
(via The Street)