Blu-ray is finally starting to make inroads with consumers, and the 28-day windows much of Hollywood is imposing on Redbox and Netflix are beginning to boost margins. Such was the consensus among major studio heads participating in a panel at Blu-con 2010 today.
With revenue from Blu-ray looking to reach the $2 billion mark this year, Fox Home Entertainment president Mike Dunn was bullish on the format’s chances:
“We’re finally going to see (Blu-ray) go into the minivan . . . It’s now a good value for mom and the whole family.”
Sony Pictures Worldwide Home Entertainment president David Bishop agreed with his colleague:
“We’re getting double- and triple-digit growth in Blu-ray catalog sales . . . I think we’re finally at a point where we’re going to see that market shift.”
28-day Delay Windows on New Releases
Universal Studios Home Entertainment president Craig Kornblau believes that consumers are going to accept delayed release windows and conform to Hollywood’s objectives:
“Over time, more and more people are going to understand that there’s a window, and if they want to see (a movie) on the day it comes out (on DVD and Blu-ray), they’re going to have to buy it,”
Warner Home Video president Ron Sanders agreed, adding an ominous reference to the fact that the month-long window could be extended even further at some point:
“To be honest, 28 days is a little shorter than what we really need, but there will be a chance for this to get looked at again later.”
Your turn to comment, Insiders. Will Hollywood see its investment and hope in the Blu-ray format justified this holiday season and afterwards? How about Sanders’ comments about 28-day windows needing to be lengthened? Are you willing to buy movies upon their release instead of waiting a month (or longer) to rent them?
(via The Wrap)