A few days back, we ran a story about MoviePass, a new startup that offers a monthly Netflix-like subscription to theater movies. The company was set to launch a trial run this weekend at 21 San Francisco theaters. Then word got out that the theaters had revolted and the trial was shelved indefinitely. So what happened?
According to theater chains AMC, Camera Cinemas, Landmark and Big Cinemas, MoviePass never informed them of their involvement in the test. MoviePass allegedly worked with a mutual partner, MovieTickets.
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com, to set admission prices without the theaters’ consent.
From a press release put out by AMC:
“As MoviePass was created without AMC’s input and testing, we cannot confidently say the guest experience would be positive for our guests and specifically our AMC Stubs members . . . We were surprised to see the press release and subsequent press coverage of MoviePass earlier this week as it included several of our San Francisco locations. It was news to us to see that we were participants and we will be communicating to those theaters they are not to accept MoviePass.”
Interestingly, the theaters stood to receive the full price of admission for each ticket sold through MoviePass. So why the swift rejection and distancing from the service? Will MoviePass survive this PR fiasco to try again another day? These are questions that haven’t been answered yet.
Hit the comments and let us know your thoughts on this movie theater scuffle. We will of course keep you posted on further developments as they take place.
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(via Engadget)
I find it funny that – from the replies on the last article – the consumers all think it’s too expensive and (I assume. I can’t see another reason) the theaters are worried that they’ll lose money.
This is the inherent problem with the theater industry and I suspect that in the next year or two it’ll all come crashing down.
The theatre industry will come crashing down, brought down my greed. Movie theatres, to stay relevant, need to “pass” on films that they know are awful. Why ask $12 or more for a ticket when everyone knows the film stinks?
Earning their full share on tickets isn’t enough. Gotta make the extra dollars from concessions too.
I stoped going to the Show years back. Three things.
1. The Price.
2. The out of control kids.
3. The Last Movie I went to. Stoped three times. And then they could not get it going again.
I just put my bucks into a nice home theatre. With a 8 foot wide x 4 foot high screen. With a good Blu-Ray player ect. The theatre can crash for all I care.
i will sit at home and watch whatI want, when I want. No Prob.
I have NetFlix. RedBox and the Block Buster Box. All I need.
Danofiveo, I did the same thing (my screen is only 7′, need to upgrade). I saw Avatar in 3D and that was the only move I saw last year. I hear there is a 3D solution for projection TV now ………..I may never go to a movie again. Then due to the greed of the movie industry I’m sure they are working on ways to shut down home theaters such as mine and Dano’s.
There are some movies, not a lot, that I want to see on the big screen.
Actually, what I am doing right now is a cable-free summer. Kicked Comcast to the curb and bought a Roki box to watch stuff via wireless internet and streaming. But I’ll have to build my home theatre bit by bit. So far, it’s been painless enough. We’ll see how I do when football season starts but if the NFL owners keep the lockout, it won’t matter.
It sounds like AMC is mad that they weren’t consulted. I’m sure if they got a cut of the deal they’d calm down.
This action just further cements the reason why I no longer go to the cinema: Greed, screaming kids, over-priced concessions, rude cell phone users and sticky floors. I too, installed a fabulous home theater with a 110″ diagonal screen and there is nothing like inviting friends over to watch a movie on it with awesome sound and be able to pause, rewind, & eat real, fresh popcorn with (gasp! Real butter). Good-bye cinema, I stopped using you back in 1996.
Theaters aren’t all so bad. For people still dating, they are a cheap date compared to most things.
Still, the writing has been on the wall for sometime…and with record high
summer temps, the lure of having to go to the theater vs. sitting at home
in front of my 46″ with surround sound, wdtv live plus w/ Netflix,
Access to Amazon Prime, and the internet….just can’t compete.
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