Grandpa loves his cable box, and will hang on to it for the foreseeable future, say the results of a new survey.
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When it comes to cutting the pay-TV cord, it’s younger consumers who are leading the way, according to the “2011 U.S. Residential Pay-to-View Study” from J.D. Power and Associates.
According to the survey, 6% of consumers between the ages of 17-24 have cut the cord, compared to 4% of those from 35-46 and just 2% of those aged 47-65. Only 1% of consumers over 66 are cord-cutters. Overall, 3% of U.S. consumers have completely dropped cable or satellite service in favor of other viewing options.
J.D. Power’s director of telecommunications research, Frank Perazzini, says that the survey reveals that cord-cutting is a real phenomenon, but will take years to become more prevalent. Said Perazzini:
“The predictions of the demise of television subscription service as we know it are clearly premature . . . The popularity of services such as Netflix and Redbox is a clear indication that consumers are enjoying the availability of alternative viewing options. However, with 52% of television customers reporting that they still watch regularly scheduled programming as it is broadcast, the current model will remain viable for the next two to three years, at a minimum.
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These numbers aren’t exactly shocking, as it tends to be younger generations who embrace new technology first. It’s still interesting, however, to note that cord-cutting is taking place at a much slower rate than some in the media would lead you to believe.
Do you fit the profile for your age and cord-cutting habits (or lack thereof) revealed in the study? Hit the comments and let us know.
(via Multichannel News)
Yeah, but the idiots in the industry will keep it up with their ridiculous, overpriced “package” pricing, instead of letting us pick the channels we want! Imagine going to the grocery store, and being told that if you want a loaf of bread, you have to buy a quart of milk! I hope EVERYONE, young and old, starts to pull the plug. Maybe then I won’t have to pay $85 for 250 channels, so I can watch the twenty that I actually want!!
I’m 62 and have Roku, PC hooked to TV, and full home network. Most older people are less tech-savvy than the younger generation. I try to help my same-age friends with it.
lol ur a fool old head old ppl are afraid of change stuck in there old head ways.
Good for you. I am 49 and canceled Comcast last month. I watch shows on my mac, rent from Redbox, borrow from the library and I’m actually reading more. I’m ordering a Roku box this month and will probably upgrade to Hulu Plus.
My only concern is watching sports, but there’s a great sports bar up the road.
Imagine that, the media overhyping a trend.
Most of the 17-24 year olds cutting the cord are doing so by downloading torrents of all of their shows. If the TV studios would wake up to this fact and start putting more of their shows on hulu plus (for instance), they’d be able to make some ad revenue off of it instead of basically encouraging people to download them illegally (or having to live without them, as I am doing).
You would think they would have learned from the music industry, that the only way to curb filesharing is to make it less convenient than watching legally.
What was the percentage of the 25-34 age bracket?
I still have Comcast but I have no premium channels. I enjoy thie Infinity option where i can watch shows from any computer. It is still expensive but it is worth it to me. I also have Neflix and rent from Redbox, the local library and Family video. The idea is to use all available options including Hulu.
This study fails to account for me and numerous amounts of my friends (35 and younger) that have never set up a cable tv subscription. Almost all of my friends do not have cable, most of my siblings do not either. Grandpa may love his cable, but the younger generation have never had a need for it.
They also didn’t count on the number of folks with no home phone, who just have cell which also was more common with youngsters first.
Hey old head mofo, here’s your sign! While I’m not sure how old you have to be to hold the title of “old head” and considered stuck in old head ways but, your analysis couldn’t be more off target.
The reason many of us “older people” don’t cut the cord is because we have jobs that enable us to pay for what we want. Personally, I like having satellite or cable along with our Netflix subscription and the ability to visit Blockbuster, Redbox or Costco as I see fit.
Older people usually make more per year than some young punk that calls us old heads, not realizing he too will be there one day. Our higher salaries make it possible to do many things while kids, like old head mofo, that know everything can only afford very little on a meager allowance from their parents while living at home.
Stuck in our old head ways and afraid of change? Not for a minute, I embrace GOOD change and better technology and love all the choices available. I’ll go to the theater when I want or watch a movie, TV program or sporting events in our dedicated home theater via satellite dish and we enjoy it immensely. When streaming is on par with Blu-Ray and a high end theater system, I’ll consider that too.
“old head mofo,” you need grow up a little before inserting your foot in mouth.
I guess I have to rock the boat and screw with the statistics. I am 59 and cut the chord about 6 years ago. I now have OTA, Redbox, Netflix streaming, Amazon and VUDU to keep my video addiction alive. I can afford satellite, cable, or whatever, I just don’t find them to be of any value today. The channels I want are usually in an upper tier, so screw them. I am not paying them to receive the 3 channels I want, along with 560 channels I could care less about. If they would offer A la Carte like Dish did back in the early 2000’s, I would go with it.
Sports is the only thing preventing me from cutting the cord. As soon as someone comes up with a torrent site for sports (or something similar), I will call customer service and cancel my satellite immediately. I wouldn’t even care if I have to wait several days before I was able to watch a sporting event. Make it happen, people!
I use Comcast for ISP but have never used them for cable.
OTA, Hulu, Redbox and Comcast is giving me free ESP streaming (so far….) so I have everything I need.
I have a 1080p DLP projector tied to B-Ray and media PC and OTA STB, all through my sound system and HDMI
I miss TNT sports but that is it.