3D content from a cable or satellite provider is preferable to more consumers than content on DVD or Blu-ray discs, if a new survey from Quixel Research is to be believed. The online study polled 1,000 HDTV owners regarding their opinions on 3D technology. Reported by trade publication Twice, the study found that “more than three-fourths of consumers would rather receive 3D content via their cable or satellite provider compared with those respondents who prefer Blu-ray/DVD.”
According to Quixel Research Prinicpal Tamaryn Pratt:
“Consumers not only prefer to receive 3D content from their cable or satellite provider, but they are willing to pay more for a 3D movie channel. . . Consumers are very familiar with recent 3D technology and those who have seen a 3D movie in the 12 months are interested in owning a 3D TV even if it requires glasses.”
Other interesting findings from the study, as reported by Twice:
- 78 percent of respondents have had a 3D experience.
- Half of those surveyed are interested in watching 3D at home, with those who have seen a 3D movie recently more interested in purchasing than the overall sample.
- More than a third of those surveyed expect 3D TV within 12 months.
- A significant majority would be interested in changing their content provider in order to receive 3D content.
- Almost two-thirds stated 3D is a group experience.
- Consumers are willing to pay for 3D glasses but don’t expect to pay twice as much for two pair.
- Comcast was in the top three trusted 3D brands, along with CE manufacturers Samsung and Sony.
In other 3D news, Video Business is reporting that the Blu-ray Disc Association has finalized and released its ‘Blu-ray 3D’ specification. The newly minted spec calls for every 3D Blu-ray product to be compatible with any 3D display, be it LCD, plasma or another tech. In-home 3D Blu-ray hardware and software are anticipated to start hitting the market next year, with many 3D-capable televisions and BD players expected to be announced at next month’s Consumer Electronics Show in Las Vegas.
I hope you’re ready for 3D, Insiders, because it looks like 3D is ready for you. Do you anticipate adding a 3D setup to your home anytime soon? Is a market that hasn’t completely embraced the Blu-ray format over DVDs ready for yet another HD spec? Is a survey of 1,000 HDTV owners representative of the feelings of consumers at large? Finally, did you ever think you’d see “Comcast” and “trusted brands” together in the same sentence? Let us know what you think in the comments.