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3D content from a cable or satellite provider is preferable to more consumers than content on DVD or Blu-ray discs, if a new survey from Quixel Research is to be believed.
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The online study polled 1,000 HDTV owners regarding their opinions on 3D technology. Reported by trade publication Twice, the study found that “more than three-fourths of consumers would rather receive 3D content via their cable or satellite provider compared with those respondents who prefer Blu-ray/DVD.”

According to Quixel Research Prinicpal Tamaryn Pratt:

“Consumers not only prefer to receive 3D content from their cable or satellite provider, but they are willing to pay more for a 3D movie channel. . . Consumers are very familiar with recent 3D technology and those who have seen a 3D movie in the 12 months are interested in owning a 3D TV even if it requires glasses.”

Other interesting findings from the study, as reported by Twice:

  • 78 percent of respondents have had a 3D experience.
  • Half of those surveyed are interested in watching 3D at home, with those who have seen a 3D movie recently more interested in purchasing than the overall sample.
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  • More than a third of those surveyed expect 3D TV within 12 months.
  • A significant majority would be interested in changing their content provider in order to receive 3D content.
  • Almost two-thirds stated 3D is a group experience.
  • Consumers are willing to pay for 3D glasses but don’t expect to pay twice as much for two pair.
  • Comcast was in the top three trusted 3D brands, along with CE manufacturers Samsung and Sony.

In other 3D news, Video Business is reporting that the Blu-ray Disc Association has finalized and released its ‘Blu-ray 3D’ specification. The newly minted spec calls for every 3D Blu-ray product to be compatible with any 3D display, be it LCD, plasma or another tech. In-home 3D Blu-ray hardware and software are anticipated to start hitting the market next year, with many 3D-capable televisions and BD players expected to be announced at next month’s Consumer Electronics Show in Las Vegas.

I hope you’re ready for 3D, Insiders, because it looks like 3D is ready for you. Do you anticipate adding a 3D setup to your home anytime soon? Is a market that hasn’t completely embraced the Blu-ray format over DVDs ready for yet another HD spec? Is a survey of 1,000 HDTV owners representative of the feelings of consumers at large? Finally, did you ever think you’d see “Comcast” and “trusted brands” together in the same sentence? Let us know what you think in the comments.

[via Twice and Video Business]

17 Responses to “Survey: Consumers Prefer 3D Content to DVD/BD”

  1. Visitor [Join Now]
    Vernon Dent [visitor]

    Yeah right!

    What about Smell-O-Vision(tm), AromaRama(tm), Odorama(tm) and the best of all of ’em iSmell?

    In 1965, BBC TV played an April Fool’s Day joke on their viewers. The network aired an “interview” with a man who had invented a new technology called “Smellovision” that allowed viewers at home to experience aromas produced in the television studio. To demonstrate, the man chopped some onions and brewed a pot of coffee. Viewers called in to confirm that they had smelled the aromas that were “transmitted” through their television sets.

    In 2006, the iSmell was named one of the “25 Worst Tech Products of All Time” by PC World Magazine, which commented that “[f]ew products literally stink, but this one did–or at least it would have, had it progressed beyond the prototype stage.

  2. Member [Join Now]
    WingTipSchu [wingtipschu]

    What percentage of 3-D viewers wind-up with a headache?

  3. Visitor [Join Now]
    John Small [visitor]

    If you showed people 3D on their TV and then Blu-Ray on their TV (assuming they have an HDTV), you would likely see numbers that are vastly different than what are claimed in the study.

    Would I like true 3D on my TV? Possibly. Would I like the 3D that you can get right now on my TV? Not a chance.

  4. Member [Join Now]

    Not interested. Conducting a poll of my friends, also not interested.

    1) Nobody is interested in investing another large sum of money on hardware – most of us just got expensive HDTVs.
    2) Is it really ready for primetime? – can it compare to 3D in IMAX theater? – No way
    3) Most people rent/but dvd because it is the fastest way to see a film at home. Would cable/satellite be able to deliver a 3D version of a film as quickly as you could rent/buy a 2D version of the film – again – no way.

    I’ll pass on this one until it really is ready for the mainstream viewing audience.

  5. Visitor [Join Now]
    Ryan [visitor]

    Until they can do away with the goofy 1950’s glasses….I’m good. Nothing more romantic than snuggling up with your partner with a movie and going in to make a move, only to be overcome with the thought of Screech with those spectacles. I’ll pass.

    • Member [Join Now]
      Mark [rb123456789]

      The 3D movies I’ve seen in theaters this year had reasonable plastic glasses, not flimsy paper ones. And no more red-blue lenses, the newer technology uses polarizing filters to generate the 3D effect.

      But how many films really benefit from this technology? Once you get beyond the “that’s cool” factor, many (most?) films gain very little. If a film is showing at one theater with 3D and another without, at the same ticket price, I’ll see the 3D one. But except for a few titles I won’t pay more or go far out of my way to do so.

  6. Member [Join Now]
    Shemp Howard [shemp-howard]

    In 1953, my brother Moe, Larry and I shot the following shorts in 3D: “Spooks!” and “Pardon my Backfire”.

    Got those classic 3D glasses? Watch ’em both:

    Spooks! part 1
    Spooks! part 2

    Pardon my Backfire part 1
    Pardon my Backfire part 2

    So much for *new* technology ;).

  7. Visitor [Join Now]
    Love3D [visitor]

    The technology for showing 3D (and not just stereovision but true 3D) has been around for decades. Having it productized – that’s a different story. This is why meaningful content has never been available and why people are not too attracted to it. Whoever has truly experienced such content (and not the showcase IMAX flicks) knows the true value of 3D. I can’t wait for decent stereovision or 3D products.

  8. Member [Join Now]

    3D will always be viable in a movie theater setting, but I just don’t ever see it becoming part of the HOME theater experience.

  9. Member [Join Now]
    ChadCronin [chadcronin]

    The only 3D I like is RealD in the movie theatre. The next best thing is Blu-ray.

  10. Visitor [Join Now]
    Master Bates [visitor]

    3D – I think I’ll pass on that one.

  11. Visitor [Join Now]
    Ben Dover [visitor]

    Not sure about the quality of 3D in the home. But if Comcast says it’s good for me – it must be good for me.

  12. Visitor [Join Now]
    Lick Mi Ass [visitor]

    Yes, I agree. 3D is the wave of the future.

  13. Visitor [Join Now]
    Blowe Jobb [visitor]

    I think the implementation of 3D technology will lead to a happy ending.

  14. Visitor [Join Now]
    Mark [visitor]

    Oh great! What am I supposed to do now with my new HDTV that I haven’t finished paying for? I don’t have a money-printing machine laying around anywhere. I’ve barely tapped into BD and they’re wanting me to switch to 3D? Well, after my headache subsides from the seizure-inducing 3D films, maybe John Carpenter could remake THEY LIVE. Please! Enough already!