Redbox is finally gaining some traction in its efforts to circumvent the new release delays forced on it by the Hollywood Three, according to frequent Redbox commenter Eric Wold. The Merriman Curhan Ford analyst recently stated that major new releases such as The Hangover and Inglourious Basterds were available on their street date at the majority of Redbox kiosks.
Both films were stocked at more than 85% of the kiosks in Redbox’s network on their release date, but were mostly checked out by the time the weekend arrived, said Wold. In spite of this apparent insufficiency of stock, Wold feels that these statstics are an improvement over Redbox’s performance with stocking Hollywood Three new releases compared to previous months. It would also seem to at least partly counter Video Buyers Group insinuations that Redbox is incapable of implementing workarounds on titles that are denied to it.
Wold went on to say the following:
“We know that copy depth on workaround titles is going to be lower than for titles [Redbox gets] through distribution agreements. . . But in my discussions with Coinstar, they stress their workarounds are centered around getting as many copies in as many kiosks by Friday night.”
Insiders, have you noticed an increase in the availability of Fox, Warner and Universal new releases at your local Redbox? Are Wold’s figures a blip or indicative of a new trend? Leave us your opinion in the comments.
[via Video Business]