In its latest attempt to adapt to a quickly changing marketplace, Blockbuster has launched its own iPhone app. The free app allows iPhone and iPod touch owners to browse Blockbuster’s film and television show catalog in real-time from their devices.
According to Home Media Magazine, other features of the app include “up-to-the-minute inventory data to see if a movie rental is currently in-stock at a local Blockbuster; [the ability to] create or manage an online queue of movies to rent, including adding, deleting or reordering titles directly from their mobile phone; and finding the nearest Blockbuster store based on a customer’s current location or from another provided address”. It is anticipated that Blockbuster will reveal further updates to the app, possibly including game inventory checking, movie downloads and in-store reservations at the Consumer Electronics Show (CES) next month.
Kevin Lewis, Blockbuster’s SVP of digital entertainment had the following to say about the new application:
“Downloading this app is like putting Blockbuster in your pocket. . . We spent a lot of time listening to the kind of features our customers wanted in an app, and we’re excited by the functionality in this first release.”
Insiders, for those of you who still patronize Blockbuster, how appealing is this new iPhone app? If additional features are quickly added, can you see yourself regularly using it, or is it just a gimmick tossed out by a company in decline?
[via Home Media Magazine]