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Sears to Offer Digital Media Downloads

The latest entrant jostling for a seat at the video-on-demand table is none other than venerable retailer Sears. The company has signed an agreement with Sonic Solutions to incorporate Sonic’s Roxio streaming technology into TVs, Blu-ray players and mobile phones sold by Sears.

Karen Austin, president of home electronics for Sears Holdings, offered the following on the upcoming service:

“With direct access to so many movies and TV shows from a broad range of devices, our customers will have the ability to obtain the latest high-quality entertainment virtually anywhere, anytime,”

Merriman Curhan Ford analyst Eric Wold says that Sonic will be the beneficiary of three revenue streams from the deal, including “a fee for each CE device sold with the RoxioNow platform installed; a fee for each digital rental or purchase through the platform; and service fees for maintaining and upgrading the RoxioNow platform.”

When you think of digital downloads, is the stodgy Sears brand, best known for Craftsman tools and Kenmore appliances, the first thing that comes to your mind? How do you think Sears’ “me too” digital venture will fare in a marketplace already bristling with established players?
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(via Home Media Magazine)

5 Responses to “Sears to Offer Digital Media Downloads”

  1. Visitor [Join Now]
    Vernon Dent [visitor]

    If I did not know today’s date, I would have guessed this was an April Fools joke.

    What next…
    Blockbuster Express selling Firestone tires?

  2. Visitor [Join Now]
    firstlawofnature [visitor]

    I think the strategy will fare about as well as the Cubs do in the post season.

    • Visitor [Join Now]
      sam [visitor]

      damn i thought they got rid of you firstlawofnature. this site was peacefull while you were away. hey your stock lost ten bucks this last week i think that’s karma dumbass

  3. Visitor [Join Now]
    Jim [visitor]

    when will these VOD services learn that no one wants to pay $5 for a 24-hr rental. The reason Redbox and eventually BBX are popular is that rentals are only $1. I have atleast 10 Redboxes within 1 mile of my home, 2 miles its around 20.

  4. Visitor [Join Now]
    Jo Anne [visitor]

    We can’t people just do what they are good at, instead of getting into everything? I am not going to get involved with anything Sears has to offer. It’s just another greed thing.