The latest entrant jostling for a seat at the video-on-demand table is none other than venerable retailer Sears. The company has signed an agreement with Sonic Solutions to incorporate Sonic’s Roxio streaming technology into TVs, Blu-ray players and mobile phones sold by Sears.
Karen Austin, president of home electronics for Sears Holdings, offered the following on the upcoming service:
“With direct access to so many movies and TV shows from a broad range of devices, our customers will have the ability to obtain the latest high-quality entertainment virtually anywhere, anytime,”
Merriman Curhan Ford analyst Eric Wold says that Sonic will be the beneficiary of three revenue streams from the deal, including “a fee for each CE device sold with the RoxioNow platform installed; a fee for each digital rental or purchase through the platform; and service fees for maintaining and upgrading the RoxioNow platform.”
When you think of digital downloads, is the stodgy Sears brand, best known for Craftsman tools and Kenmore appliances, the first thing that comes to your mind? How do you think Sears’ “me too” digital venture will fare in a marketplace already bristling with established players?
(via Home Media Magazine)