In its latest effort to leverage its brand beyond its dwindling brick-and-mortar business, Blockbuster has joined forces with Verizon Wireless to offer its Blockbuster On Demand download service on Verizon devices, starting with the just-announced Droid X.
The concisely named “Blockbuster On Demand presented by V Cast Video” service will offer major studio new release titles the same day they are released for sale on DVD and BD.
Downloads will cost $3.99 and be available for viewing over a 24-hour period within 30 days of rental. Titles can also be purchased for $9.99, and can be watched on devices that feature Blockbuster On Demand technology. The press release for the new app can be found here, replete with eleven(!) references to the Droid X.
This move by BB and Verizon once again causes us to ask the age-old question: how many people want to watch a two-plus hour movie on a screen measuring four inches diagonally? Stand up and be counted, Insiders, if you already have or plan to watch movies on your mobile phone.
(via Home Media Magazine)