Technology company Sonic Solutions is hard at work building an infrastructure to move movies and television shows to a server-based “cloud”, and is looking at big growth this summer. Investors are not unaware of the company and its ambitions, as Sonic shares have risen more than 400% in the last year.
Sonic’s goal is to become one of the top players in the content delivery business by developing technology that enables studios and retailers to sell copies of movies and TV shows directly to consumers via web-connected devices. Sonic CEO Dave Habiger says the following about his company’s ambitions:
“I think we will be one of the major players in the delivery of content. (Sonic) will be number one or two in delivery,”
Beginning this summer, Sonic’s retail partner Best Buy will be promoting digital content delivery via DVD players and televisions equipped with Sonic’s technology. There are already over one million LG and Samsung devices that have been manufactured with Sonic’s technology.
While his company has plans to go up against (and defeat) some heavy hitters in the industry such as Apple and Netflix, Habiger recognizes that “cloud” delivery is still in its infancy:
“We’re in the early innings of this game, this is the second inning of a baseball game . . . The game will be over in a year-and-a-half, maybe two.”
Is Habiger’s prediction accurate, Insiders? How interested are you in having your media stored remotely and delivered on demand?