As part of their earnings announcement yesterday, Redbox also mentioned more about their Blu-ray roll out. They have decided they would test Blu-ray rentals at higher prices, but they haven’t decided what those prices would be.
Hopefully they will start releasing Blu-ray in more locations, as I have not seen any here in Utah yet. Have you seen Blu-ray where you are?
Also, how much do you think is a fair price for Redbox to charge for Blu-ray rentals? How much would you be willing to pay? Personally, I think $1.50 would be a great price point. I would definitely pay that. Much higher than that and I may think twice about it. How about you?