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Redbox to Offer Blu-ray in 2010?

According to Redbox executives consulted by Home Media Magazine, part of the reasoning behind Redbox’s recent deal with Warner was that it would lead to greater access to Warner’s Blu-ray catalog. The unnamed executives stated that Redbox is planning to integrate BD rentals, which up until now have been limited to test markets, across its entire kiosk network by the middle of this year. The high-definition discs will likely come at a higher rental price, similar to the premium Netflix charges its subscribers for Blu-ray access.

With a large increase in Blu-ray’s market share after the holidays, Redbox may feel that the time is right to step up the availability of high-def discs in its machines. The Digital Entertainment Group reports that Blu-ray purchases reached more than $1 billion last year.

Does going Blu in 2010 make sense for Redbox, Insiders? How many of you would pay a premium to rent BD titles from your local kiosk? Let us know in the comments.

(via Home Media Magazine)

33 Responses to “Redbox to Offer Blu-ray in 2010?”

  1. Visitor [Join Now]
    Drew [visitor]

    Blu Ray is cool I guess! But I’m cheap and will still just pay the $1 for the standard version of the movies I want to see at good ole Redbox. I don’t think the standard versions will go away anytime soon!

  2. Visitor [Join Now]
    Gary [visitor]

    Already saw a Blu-Ray movie being offered at a RedBox where I live.

  3. Member [Join Now]
    jsj

    I would rent blu-rays on occation but not all the time the few blu-rays that I have bought I was disappointed with them. Not in the quality of the picture but there’s not much more in extra features than what a dvd offers for what you pay for.

  4. Visitor [Join Now]
    James [visitor]

    I would pay an extra $.50 or $1.00 per day for Blu Ray. Anyone who has a correctly set up Blu Ray player, on a good quality television would agree I hope. Those that say they notice little or no difference in quality are blind. It is the close to the difference between standard and HD television. I am encouraged by this news. This will only help Redbox become more successful.

  5. Visitor [Join Now]
    Matt [visitor]

    I would pay an extra dollar to have bluray, since canceling my blockbuster online and netflix accounts I am definitely missing bluray

  6. Visitor [Join Now]
    Mike [visitor]

    I have seen Blu-Rays already offered in San Diego when I was there on vacation. I can’t remember the prices, but I would definitely pay a little extra for Blu-Ray.

  7. Visitor [Join Now]
    123 [visitor]

    I would be willing to pay $1.00 more a day for Blu-ray.
    My home theater is a 720p projector and a 92″ 16×9 screen.
    There is a huge difference in image quality once you stretch a dvd that large.
    Not to mention Blu ray has superior sound.

  8. Member [Join Now]
    cedar1079

    My local redbox’s have a small selection of Blu-Rays, just enough to have me driving around town searching for one to rent. They start in Wal-Mart, but slowly end up dispersed around depended on where they are returned to. I would much rather pay an extra $1 per day to have a larger supply available.

    I’m curious how (if) the codes will work for Blu-Rays. $1 off first night? I’m sure most of us here rarely (if ever) have it more than the first day anyway.

    • Visitor [Join Now]
      Joe Schmuck [visitor]

      Yeah, spend $10.00 in gas driving around looking for one, when chances are you could rent from an indepedent rentailer for $3.00. Yeah, that’s real brilliant.

      • Visitor [Join Now]
        Hassan [visitor]

        Part of the brilliance of redbox is that you can easily check online or from your phone if the title is at the location before you get in your car, and even reserve before you get to the kiosk. I only stop at redbox when it has the movie I want and it’s located along my commute.

        • Visitor [Join Now]
          Eliz [visitor]

          As of right now you cannot reserve nor even locate a Blu-ray disc online. SO yeah, Joe Schmuck is right, if you want one, you would have to drive around and find one.

  9. Member [Join Now]
    MovieWatcherSupreme [moviewatchersupreme]

    Blu-Ray owns! I think I remember seeing Blu-Rays being available back where I used to live in Indiana. I think they were $2.00 a day instead of $1. Can’t remember completely though. I don’t have a Blu-Ray player, not yet. Well first I would need a HDTV, don’t have one of those yet either. . LOL. If Redbox decides to offer lot’s of Blu-Ray that would be great. Don’t get rid of DVD’s yet though! I think you would loose a great deal of business.

  10. Member [Join Now]
    h0mi

    Same price here in San Diego … $1 … but no reserving online and no way to know which kiosks have which blu-rays.

  11. Member [Join Now]
    ChadCronin [chadcronin]

    Great news cause I only want to rent Blu-ray. So can they change their name to BluBox?

  12. Visitor [Join Now]
    James [visitor]

    Rented some Blu Ray in the Chicagoland area this weekend. Seeing they can stock these for $1.00 per night right now, no need for them to change this.

  13. Visitor [Join Now]
    Craig [visitor]

    Any more accurate time frame for when the nationwide rollout starts?

  14. Visitor [Join Now]
    James [visitor]

    And how about video games? Wasn’t Redbox running a trial in Nevada? How is that going? Is there anyone from that area who can tell us if it is still going on? Details?

    • Member [Join Now]
      murrill4

      Redbox is renting video games in Wilmington NC market. Causes issues at time causing machines to go down. Redbox working on it. Games are $2/ night

  15. Member [Join Now]
    slkrjk

    I would love to see Blu-Ray dvd’s in the Milwaukee area. I would also love to see games in the machines. I also would love to see the $1.00 price on all of these!!!

  16. Visitor [Join Now]
    Frank Huber [visitor]

    I’d be willing to pay $1.50 for Blu-ray from BluBox, but not $2.00 — and I won’t be a BluBox customer (again) unless and until I can find and reserve Blu-ray discs online. I get plenty of HD from (and pay a lot for) my DirecTV subscription.

    BTW, I pretty much gave up on using the $1-off codes, as they usually fail to work.

  17. Visitor [Join Now]
    Maria [visitor]

    I would pay $1.00 a day for blu-ray now with the economy being so bad and people not being able to afford anything….but once economy picks up then raise it to $2.00 a day. and games should be .50 a night for kids since blockbusters has them for $4.99 a game but you can have it for as long as you want. but blu-ray will be a very good idea and I bet you will get more people renting blu-ray then regular movies.

  18. Visitor [Join Now]
    Jim [visitor]

    Yes I would pay double from what I would pay for the standard DVD, $2. Also, the same advantages of online rental would have to apply. I ill order from the office and pick up on my commute home lickity split. Nothing worse then going to a kiosk and having to wait behind someone while they flip through title after tiltle. GRRRRR!

  19. Visitor [Join Now]
    Robert Dutro [visitor]

    Hey people, I think Red box is great even though sometimes you don’t find the movie you may want.

    But all you have to do is reserve it on line and you won’t have a problem when you go to pick it up.

  20. Visitor [Join Now]
    cheapo [visitor]

    I would recommend them keeping the blu-rays at $1. Encouraging them to charge more for something that is eventually be standard will just pave the way for higher prices. I don’t care about the extras and I don’t watch intently enough to notice the difference in the picture.

  21. Visitor [Join Now]
    jbizzle [visitor]

    please please please release movies on blu-ray. I have all these blu-ray players in my house and i don’t want to pay 20-30 bucks for a movie that i don’t like. so i rather rent first then buy

  22. Visitor [Join Now]
    lovens2 [visitor]

    ….and blah, blah, blah.

    Are you folks kidding me? Why in the world would you be willing to pay what amounts to double the price for a movie simply because it’s the shiny new model? It’s still the same SIZE as a standard DVD (meaning Redbox doesn’t have to retool it’s kiosks) and last I looked, Blu-ray disc prices are nearly as cheap as DVDs nowadays and sometimes even cheaper.

    This tactic is just a clever form of bait and switch to get people to spend more money for what will eventually become the rental standard. I like what Redbox is doing now and so far, they’re still a simple video rental operation. But as time goes by and they increase their strength and options, so will the costs to the consumers increase. Just look at eBay to see just how bloated they’ve become for example.

    DVD or Blu-ray, a rental is still just a rental. The biggest attraction Redbox has going for it has always been it’s price. To just stand there and encourage them to increase prices in the name of better quality, quality you’ve already paid for anyway by buying the players, only tells the industry that you are the sheep they’re counting on you to be.

    Say NO to higher rental fees on Blu-ray because once they raise the price, there’s no looking back!

    • Member [Join Now]
      tyshkak

      I’ve seen one blu-ray movie “Underworld: Rise of the Lycans” in Redbox kiosk at Giant store in Rockville, MD. Price is $1 per night. This disk wasn’t listed in their online inventory for this location. I visited 4 more kiosks in 3 locations (one location has 2 kiosks) and didn’t see any blu-ray disks. I’ll buy blu-ray player if Redbox will have more blu-ray disks even for more than $1 per night – probably no more than $2 per night.

    • Visitor [Join Now]
      ShineHigh247 [visitor]

      Here Here, Brother!
      Redbox is known for Rentals (at the best price around), and considering the fact that they can throw the Blu-Ray discs in the SAME machines they have now, changing absolutely nothing, I don’t see why our fee’s would go up.

      I know how society works, and everybody tries to squeeze out an extra buck when possible, BECAUSE THEY CAN, but that doesn’t mean I agree with it. Brand new DVDs costs $20, whereas a brand new Blu-Ray is in the same ballpark. Redbox makes a killing off DVDs, and since they probably pay SLIGHTLY more for Blu-Rays, they’d still be making a killing with $1 Blu-Ray rentals…a killing!

      We’d pay an extra $1 for Blu-Ray rentals, but theres really no point in the price going up…just because “They Can”. Peace!

  23. Member [Join Now]
    ricoman

    I pretty much agree with ShineHigh, new bluray movies and standard dvds are close to the same price these days, so I might pay a buck more for BD at redbox, but no more. Any idea when this might start?

  24. Member [Join Now]
    djjojo1 [debra]

    is anyone else having trouble resigning up for the free membership, everytime i try its showing i have to pay

  25. Visitor [Join Now]
    Rojas [visitor]

    Well my redbox here in Tampa FL now rents Blu ray discs for $1.50 each
    plus tax total $1.61 they only have about 6 titles as of today April 7 2010.
    They even have a new menu with a Blu ray button.