According to Redbox executives consulted by Home Media Magazine, part of the reasoning behind Redbox’s recent deal with Warner was that it would lead to greater access to Warner’s Blu-ray catalog. The unnamed executives stated that Redbox is planning to integrate BD rentals, which up until now have been limited to test markets, across its entire kiosk network by the middle of this year. The high-definition discs will likely come at a higher rental price, similar to the premium Netflix charges its subscribers for Blu-ray access.
With a large increase in Blu-ray’s market share after the holidays, Redbox may feel that the time is right to step up the availability of high-def discs in its machines. The Digital Entertainment Group reports that Blu-ray purchases reached more than $1 billion last year.
Does going Blu in 2010 make sense for Redbox, Insiders? How many of you would pay a premium to rent BD titles from your local kiosk? Let us know in the comments.
(via Home Media Magazine)