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HBO Launches Streaming Service

HBO has taken a large step into the digital realm with the launch of its HBO Go streaming service. The new service provides 600 hours of movies and HBO series that can be streamed live and in high definition. HBO Go is only available to HBO’s subscribers and Verizon FiOS customers.

The service is not intended to attract a new audience, says HBO President Eric Kessler. The subscriber-only service is designed to enhance the experience of HBO’s current subscriber base. Said Kessler:

“We’re a subscription service, and our ongoing overarching objective is to enhance the service to make it better . . . It’s about enhancing the satisfaction and continuing the life cycle of the subscriber.”

Despite the rapid growth of online video viewing among the general public, especially the rising number of consumers without cable television, HBO has decided to stay with its old model of content distribution through cable and telecommunications companies. Said Kessler:

“We have a relationship with the cable providers. They have 100 million users, and they literally have tens of thousands of customer service representatives on the phone selling HBO every single day . . . That is a tremendous benefit to us.”

Forrester Research analyst James McQuivey, however,  believes an online-only video subscription could be easily implemented and could be very likely in the future. Said McQuivey:

“HBO is simply putting a system in place, and at a later date, when enough consumers are viewing online video, they could easily integrate an online only membership further down the road.”

Insiders, would such a service entice you to subscribe to HBO? What if the service was made available with an online-only option? Let us know what you think in the comments.

(via TechCrunch and the New York Times)

6 Responses to “HBO Launches Streaming Service”

  1. Visitor [Join Now]
    slidecage [visitor]

    can anyone who has HBO GET THIS or

    QUOTE
    HBO Go is only available to HBO’s subscribers and Verizon FiOS customers

    should that say…. HBO GO IS only available to verizon fios customers who have HBO..

    I have Comcast with HBO and dont see this

  2. Visitor [Join Now]
    Vernon Dent [visitor]

    slide..

    You already have HBO on DEMAND from Comcast, HBO Go is the same programming.

    HBO *used* to have good original programming: Sopranos and Deadwood.

    Now what… Mormon vampire male prostitutes.

    What next… Lesbian cannibals from outer space?

  3. Visitor [Join Now]
    dillyclm [visitor]

    did anyone hear the news about Redbox laying off workers???

    http://www.chicagobreakingbusiness.com/2010/02/layoffs-loom-at-redbox.html

  4. Member [Join Now]
    MovieWatcherSupreme [moviewatchersupreme]

    Let me think… No, I would not subscribe. To many extra’s with HBO most of the time. Probably wouldn’t be worth the money. I don’t know, not my thing.

  5. Visitor [Join Now]
    meme [visitor]

    Nope…I would not subscribe. Have a package now with my cable company (Charter – which due to semi rural local and zero competition for any other cable company – Charter is the only game if you want to even see the LOCAL TV station NBC allif). I don’t have time to watch what is available now to me including all the free Netflix streaming videos sitting in my que. As said I have a package on my Cable set up that came with Showtime/Movie Channels and I don’t watch even what that would be worth if I were paying for it in this interim 1 yr period. Other then a rare HBO special, I feel HBO programming has really fallen in terms of what they used to turn out. You don’t see a lot of high profile movie stars applauding HBO either for allowing ‘them’ to make a movie. I cannot afford one more thing $ wise to put toward my Cable that also I have to have to get anything other then dial up for my ISP…DSL is not available even on my street, yet it is 2 streets over!