We saw this one coming from a mile away, and now Redbox has made it official. On August 11, 2009, Redbox filed a lawsuit in Delaware Federal Court against 20th Century Fox, in response Fox’s recent demands that would keep Fox releases out of Redbox kiosks until 30 days after release.
From the release:
“Redbox’s cornerstone principles include providing customers with a convenient way to rent new release DVDs at an affordable price,” said Mitch Lowe, president, redbox. “At the expense of consumers, 20th Century Fox is attempting to prohibit timely consumer access to its new release DVDs at redbox retail locations nationwide. Despite this attempt, redbox will continue to provide our consumers access to all major new releases including 20th Century Fox titles at our more than 15,000 redbox DVD rental locations.”
With this lawsuit and the one against Universal, Redbox is now taking on movie studios that put out a total 25% of major movie releases. With Sony, Disney and Lionsgate, they already (or almost, in the case of Disney) have deals with the studios that have about 30% marketshare.
Obviously, the outcome of the Universal case is pivotal here, as it will likely determine the outcome of the Fox suit as well. Winner take all.
Which studio is next on Redbox’s radar, and will it be a deal or a lawsuit? Leave your thoughts in the comments and you too could be a winner!