In another bonehead move by another dumb studio, Fox has now requested that its distributors not sell movies to Redbox until at least 30 days after their release. This comes after Universal put a similar restriction on Redbox last year, and Redbox sued them. Fox is also expecting a lawsuit in response to this position.
Does Fox know something we don’t? Is Universal about to win the lawsuit and so Fox decided to make an early strike? Who knows for sure, but it certainly seems like a bad move to me and another blow to consumers in a difficult economy.
Listen, I get that movie studios are trying to protect their revenue stream here, but I think they are going about it the wrong way. Why not come up with a solution that does not continue to irritate consumers? Or, at least be fair across the board.
It seems to me a better way to protect their revenues would be to allow the sale of their movies before *anyone* is allowed to rent them, say for 14 days. This way, the people who just can’t wait to watch the latest movies can buy them early, or just wait a few weeks until rentals become available. is there something wrong with this strategy? Would that not solve the studios problem?
Sure, this sounds a lot like what they are requesting here, but it is for a shorter time and doesn’t target only kiosk operators like Redbox. No matter what, it is high-time for studios to come up with a distribution model that goes with the times and doesn’t punish consumers and kiosk operators.
What do you think? Any other ideas on how the studios could handle this and still make money?