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savelowcostdvdssssss-screenshotOn September 24, Redbox announced in a press release the formal launch of According to the release, the site is “a new online community designed to inform and mobilize consumers who want to preserve access to low-cost, new release DVDs.
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The press release (and the site) don’t pull any punches, name-dropping Universal Studios Home Entertainment, 20th Century Fox and Warner Home Video as companies trying to limit customer access to new releases at Redbox kiosks. The site, which has been up and running for several weeks prior to this “formal” launch, is fairly intuitive and organized, but far from subtle. In an enormous font size and in bright red capital letters, the phrase “DON’T LET A FEW MOVIE STUDIOS PREVENT YOU FROM SEEING THE LATEST DVDS FOR AN AFFORDABLE PRICE” can’t be missed.

Here is the press release in its entirety:

Online Community Invites Consumers to Join the Campaign to Protect Their Right to Access New Release DVDs

Oakbrook Terrace, Ill. – September 24, 2009 – Today, redbox announced the formal launch of, a new online community designed to inform and mobilize consumers who want to preserve access to low-cost, new release DVDs. Universal Studios Home Entertainment, 20th Century Fox and Warner Home Video have attempted to limit consumer access to new release DVDs at the more than 15,000 redbox locations nationwide. Redbox is standing up to these studios and defending consumers’ rights.

“We are steadfast in our commitment to consumers and will not remain idle as a handful of movie studios work to prevent consumers from renting the movies they want, when they want them and at an affordable price,” said Mitch Lowe, President, redbox. “ engages consumers in the discussion and provides a forum for the public to join the campaign and protect their rights.” features: a “News” section with links to the latest news coverage on our efforts and redbox press releases a “Learn More” section with background information and a corporate blog “What Are People Tweeting” and “What Are People Saying” sections encouraging consumers to submit their questions, share their opinions and show their support

To stay up-to-date on the latest developments in redbox’s efforts, consumers can sign up to become a fan of the Facebook page SaveLowCostDVDs or follow @SaveLowCostDVDs on Twitter.

About Redbox
Redbox Automated Retail, LLC, a wholly-owned subsidiary of Coinstar, Inc., offers new release DVD rentals through its network of conveniently located, self-service kiosks.
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Redbox has rented more than 500 million DVDs and is available at more than 15,000 locations nationwide, including select McDonald’s restaurants, leading grocery and convenience stores, and Wal-Mart and Walgreens locations in select markets. For more information, visit”

Insiders, what do you make of this latest PR campaign by Redbox? Is this a smart move on their part?  Is this going to be well-received by the masses? Let us know what you think in the comments.


15 Responses to “Redbox Formally Launches”

  1. Visitor [Join Now]
    Joey [visitor]
    I work for VBG. To find out why this is important, click here.

    Yeah go figure Red Box is going all out in the court of public opinion trying to give the studios a black eye. I believe they know they don’t have a leg to stand on in the federal courts with their lawsuits. Now that October is around the corner and 60% of the titles are about to be denied to Redbox this is all they have left in an attempt to stay relevent.

  2. Member [Join Now]

    Doesn’t matter to us. If the movie isn’t available on Redbox we won’t be renting it. I’ll just download and burn the movie instead.

  3. Member [Join Now]

    Joey please for the life of all of us quit beating that dead horse number of 60%. Either RB stocks the DVD or I won’t go out of my way to rent it anywhere else. End of discussion. The studios can kiss my ass!

  4. Visitor [Join Now]
    unruly1 [visitor]

    what happens in October?

    • Visitor [Join Now]
      Joey [visitor]
      I work for VBG. To find out why this is important, click here.

      Universal allready denies Red box it’s titles now in October Fox and Warner are going to be denying them then in November Disney will be denying them it’s titles.

  5. Visitor [Join Now]
    Aaron [visitor]

    I’m with Joey on this one. These clowns are pathetic and this web site demonstrates it. “Protecting the consumers rights”? Give me a break. What a load of PR bull. Since when were $1 DVD rentals ever our “right?” Fact is, they’re in deep !@$^ here, so they’re trying to play the whole “the big evil movie studios are trying to screw you poor consumers over, so please help us out of this mess!” The movie studios have a right to charge whatever they want for THEIR PRODUCT; the movies they spend millions of dollars on to make. If they don’t want people renting their movies for a buck, that’s their prerogative and I certainly don’t blame them. They’ve gotta take a stand and put an end to this before Redbox gets too big for them to ever stop.

    Frankly, Redbox(or Coinstar if you will) strikes me as a very sleazy company. If a movie studio doesn’t do exactly as Redbox says, they sue ’em. That’s all they know how to do. Sue, sue, sue… Well, they’ll definitely never see any of my business as long as they keep behaving like this, that’s for sure.

    • Administrator
      Michael [administrator]

      I think you are a little confused, but let me back up for a minute…

      Is the “SaveLowCostDVDs” a PR move? Absolutely. Will it work? Who knows for sure, but it does appeal to the consumer.

      Now, on to your “the movie studios can charge whatever they want for THEIR PRODUCT” comment. You are correct, and Redbox does not likely disagree with you.

      The issue here is not the amount studios charge for their movies, it is that they are trying to target redbox in not allowing them to buy their movies at all until 30 days (or so) after the DVD goes on sale. If they want to charge more, thats fine, as long as they do it for everyone. If they want to delay rentals, thats fine (although not really possible thanks to first-sale doctrine), as long as they do it for everybody.

      So, if the studios really want Redbox to go away or charge more, all they need to do is raise DVD prices to $30-40. That will force Redbox to pay more for titles, and thus cause them to either pass on the title or raise their price. Then the studios “win”.

      The problem is, of course, that now you and every consumer has to pay $30-40 for a DVD. Would you buy a DVD for $40? Didn’t think so. So, the studios actually lose.

      • Visitor [Join Now]
        John Small [visitor]

        You are missing the point yet again Michael.

        Redbox does NOT pay the same as everyone else for their product.

        If they did they would be out of business.

        They can buy Universal titles at full wholesale cost (which is the Walmart price) but they usually choose not to do so. Why do you think that is.

        • Visitor [Join Now]
          Tony [visitor]
          I work for VBG. To find out why this is important, click here.

          Also you are incorrect about the studios targeting redbox. They are targeting all rental kiosk DVD Play, Blockbuster express, Pioneer, Any and all kiosk…… so it’s not just redbox.

          • Administrator
            Michael [administrator]

            Right, but I am not going to list every company every time I talk about it. I have mentioned it many times in other places, though.

            Clearly they are targeting DVD kiosks in general, but we all know that Redbox is the poster child for kiosk companies.

  6. Visitor [Join Now]
    jerry [visitor]

    redbox has my full support i will not rent the movies anywhere else i will be patient and wait for redbox!

  7. Visitor [Join Now]
    jerry [visitor]

    the studios can do whatever they want,however they have no rights when it comes to my money.