Welcome to 2005 – Redbox adds new “Coming Soon” section to their website, as well as a new “Buy a Movie” page.
I am not really sure what took Redbox so long to add the “Coming Soon” movies to their website, but they have finally done it. They have even added a way for your to be reminded when a movie you want to see comes out.
This has been a feature of the “Inside Redbox Pro” iPhone application for quite some time, which will even notify you of when it hits a kiosk near you. In any case, this is definitely good start and a welcome addition to the Redbox site, and hopefully they can improve on it and give us even more options – you know, before 2015 rolls around! (I jest, of course, but I do think Redbox could speed up some their technology adoption a bit.)
BUY A MOVIE
The “Buy a Movie” page is a different story, however… I think this was likely added to somehow appease the studios that Redbox recently signed agreements with, and it is a terribly lame implementation that I can’t imagine anyone actually using.
The page is not even hosted on their own website – it seems to be a partnership with “The Retailer Place” – which appears to be some sort of shopping cart system. It looks like it was put up rather hastily, and it doesn’t even integrate with the Redbox site at all.
And while the implementation is bad enough, even worse is the fact that they are selling most new releases on DVD for about $22 and Blu-ray for $30. What Redbox customer would ever buy a movie that is priced higher than normal retail from Redbox, which is a discount renting company? Seriously… anyone?
Again, this looks like some sort of stipulation that was added to recent contracts Redbox signed with Warner, Fox and Universal, and not a real attempt to actually sell movies. While I understand why Redbox had to sign these contracts to ensure movie availability, this move really feels more like “selling out” than I would hope to see.
What are your thoughts? Will you enjoy the “Coming Soon” section? Will you ever “buy a movie” through this new system? Let us know in the comments…