As it continues to expand and add new locations, Redbox is also doubling up kiosks at many of its existing locations. By installing multiple kiosks at the same location, Redbox is able to facilitate quicker returns and shorter lines, both of which are advantages typically enjoyed by brick-and-mortar video stores.
Merriam Curhan Ford analyst Eric Wold offered the following on Redbox’s kiosk multiplication efforts:
“Not only did [Redbox] management reiterate to us their belief that the U.S. DVD kiosk market can support at least 60,000 locations, but they have found that adding a second kiosk to a proven location provided a much higher initial return and quicker payback than installing a kiosk at an unproven location,”
How many double Redbox kiosks are there near you, Insiders? Do things seem to progress more quickly when there are a couple of Redboxes around?
(via Home Media Magazine)