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Redbox Reaches 1 Billion Rentals

Redbox reached a major milestone with a DVD rental in Tampa, Florida, yesterday. That auspicious vend of Clash of the Titans marked the billionth Redbox rental since the company’s inception seven years ago. To celebrate, Redbox has launched its “Thanks a Billion” event.

Redbox president Mitch Lowe was understandably excited about the achievement:

“One billion rentals is an incredible milestone as redbox has quickly become the local video store for millions of consumers nationwide . . . Our popularity is a testament to our consumers’ loyalty and our steadfast commitment to making movie rentals affordable and convenient for our consumers.”

The “Thanks a Billion” celebration, full details of which can be found here, allows Redbox customers to submit unique codes found on the labels of their rented discs. The codes offer free rentals as well as entry into a contest for 50 “Golden Code” prizes, along with a Sony Home Theater and a trip for two to the People’s Choice Awards.

Insiders, how many rentals have you contributed to that magical billion?
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How quickly can Redbox reach another billion? Clash of the Titans, really? Hit the comments to discuss these vital questions.
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(via PR Newswire)

47 Responses to “Redbox Reaches 1 Billion Rentals”

  1. Member [Join Now]

    Big ups to Redbox as well as Mike for running this site, been with you since the beginning
    A big ups to me for also reaching a milestone of the all time free rental record with 400!!

  2. Visitor [Join Now]
    tinybrat [visitor]

    Hey All – You should all take each movie you rent and enter in the barcode at the Thanks A Billion website. The worst you’ll do is score a free movie code. It only takes 30 seconds, just enter the barcode in (no spaces) and then the title. You have to enter your email address as well, but no other personal info. Every unique barcode you enter gets you at least a free rental. I just did my 3 from the movies I rented earlier, now I’ve got 3 more free movies to rent.

    • Visitor [Join Now]
      Punchman [visitor]

      You sure? I entered 3 movies and got only 1 free rental, but 3 chances for the grand prize????

    • Visitor [Join Now]
      rb [visitor]

      tinybrat,…Before I go to the ‘Thanks a Billion website’ to enter my dvd rental codes, did you give the same email address for all 3 dvd rentals (the same email you gave at the kiosk when you rented them), or did you give a different email for each rental to get each ‘thanks a billion’ code. Just wondering :-)

  3. Visitor [Join Now]
    tinybrat [visitor]

    At close to 5 million rentals a week and growing with each new kiosk, I’d say within 4 years they will reach another billion, but if video games come into the kiosks, they will probably hit it in more like 2-3 years.

  4. Member [Join Now]

    This is awesome, especially the Thanks a Billion thing! Between this and the Pepsi code giveaway at Walgreens, I will get my Redbox fix!

  5. Member [Join Now]
    Lok3sh [lok3sh]

    I wish there was a Redbox like a block away from me… I’m too lazy to walk all the way to where it is now…
    In light of that fact, here is a code that I got good for one rental (Expires 9/6). Enjoy:

  6. Member [Join Now]

    where do you go to enter the numbers?

  7. Visitor [Join Now]
    rb [visitor]

    Will be heading out shortly to get 2 movies with my Walgreen/Pepsi codes that don’t expire until Oct 9th. Know though that I read on the Redbox ‘Thanks A Billion’ info. that once you put in your dvd rental codes to get another free promo code, that the code you get from the ‘Thanks a Billion’ is only good for 7 days–so plan accordingly when using your Redbox/Walgreen code(s) along with then submitting for the ‘Thanks a Billion’ code(s)!

    • Member [Join Now]
      Shemp Howard [shemp-howard]

      Disclaimer from the ‘Thanks a Billion’ e-mailed code confirmation:

      One-night rental promo code terms: Movie night rental valid for 1st night only and doesn’t apply to Blu-ray Disc® or game rentals. For each subsequent day you keep a DVD, your payment card (necessary to redeem free night’s rental) will be charged the applicable daily rental rate plus tax. Can’t be combined with other offers. Limit 1 free movie night rental per person for the entire giveaway. Customers with an outstanding balance due to collection issues or having prior history of abuse may not be awarded a free rental.

      –No BDs and only ONE offer per person during the giveaway :(.

      • Visitor [Join Now]
        rb [visitor]

        Hmnn,..I was going by what Tinybrat said: that he/she entered 3 dvd barcodes and got 3 new promo codes from the ‘thanks a billion’,….and then on the Cherry Picker coupon site, it was reported today that the codes you get from the ‘thanks a billion’ are good for only 7 days. Guess I’ll find out shortly!

        • Member [Join Now]
          Strike [1981]

          Yeah, I got a code and I have 7 days to use it.

        • Member [Join Now]
          Shemp Howard [shemp-howard]

          One only wonders what a “prior history of abuse” is?

          Does this mean punching vending machines? ;)

          • Visitor [Join Now]
            The Situation [visitor]

            I think TLochner is an example of “prior history of abuse”. Funny though he said they haven’t taken in $1 billion in revenue. And Blockbuster Express has?????? (Tlochner is my first inductee to the online movie rental Tool Academy). Can anyone guess who else is????

  8. Member [Join Now]

    good got 4 free monday codes yesterday. got 4 free movies. now i will create 4 accounts and using each of the movies before i turn them in i will get 4 more promo codes. works for me. 8 free movies in a week.
    and you think coinstar/redbox is doing well. they are just giving it away.

  9. Member [Join Now]

    tricky little bastards … had to use 4 different computers … for now
    going to get more disks and try other things. they dont check credit cards it was rented with. they dont check ip addresses.

    maybe they use cookies to stop multiple entries.
    i will get them. redbox sucks.
    giving away movies and saying they are rentals is BS!
    when they have taken in 1$b then ill believe. even then it is a low margin business.

  10. Member [Join Now]

    used 2 codes they gave me for 2 more movies. gonna try to get more codes from these too. lets see if they stop movies using these codes to get new codes.
    how smart are these guys. we are gonna put them over the fire!

  11. Member [Join Now]

    yes they are stupid you need 1 computer. just purge cookies between each entry.
    and yes you can rent movies with those codes and get new codes that work.
    so this is free movie week. rented 4 on monday 4 cell phones. used those codes to get 4 more above. then took those back and got 4 more free and etc etc.

    now 1 last test!!!

    try to get codes with the same rental so you can get as many codes for free
    with just any bar code on any movie during this week.
    if this works they RED truely = FAIL!!!

  12. Member [Join Now]
    MovieWatcherSupreme [moviewatchersupreme]

    Am I the only one who pays for rentals? Not to bad if I stick to 2 or 3 a month.

  13. Member [Join Now]

    well they dont completely FAIL!
    if you use a code on a disk that is rented you can use that code 1 time while
    it is rented. when you try to use the same code multiple times it just keeps asking you for input of the (letters they scroll)! stuck forvever in a loop and no code.
    other than that you can get a code for each rental you get using 1 computer.
    each time you kill the history and cookies etc. exit browser! and restart browser.
    go to link above and enter new rental code. use columns on right.
    give any email address they dont check it. then give it any 6 digit passwd 2 times
    wallah new code . write it down. to be really effecient do 3 at a time. take to redbox get 3 more free movies 1 at a time. always 1 at a time.
    so easy!!!!

    only problem for me is ive seen everything i want to see in their boxes.
    now im watching blu rays and paying $.50 a blu-ray.
    not bad.

    good luck yall

  14. Visitor [Join Now]
    GREG [visitor]


  15. Member [Join Now]

    why do you make it so hard to find codes. I do not use cell phone for texting.

  16. Visitor [Join Now]
    kelley [visitor]

    what’s the walgreens pepsi free code thing and how can i get my first free rental?

  17. Member [Join Now]

    Here are some codes and the movies

    434386870 City Island
    434130985 Diary of a Wimpy Kid
    404426781 Animals
    401833300 Dead Man Running
    409046660 Killers
    404746971 The Joneses
    709195989 Book of Eli
    754043834 Hot Tub Time Machine
    743696943 Kick Ass

    Check out this thread, the wiki should be updated on an ongoing basis

  18. Visitor [Join Now]
    rb [visitor]

    Hmnnn….I rented 2 dvds yesterday, easily got 2 new codes from the ‘thanks a billion’, returned yesterday’s dvds today, and then tried the 2 new codes I got. One worked, and the other one said ‘invalid code’….. Wondering why… Also, blogger rmcd496, I’m not sure but even if many redbox customers in various states rent the same movie–say ‘Solitary Man’–doesn’t each ‘Solitary Man’ have a little bit of a different unique barcode than other ‘Solitary Man’ dvd,…Else when you call Redbox to report say a scratched or defective ‘Solitary Man’, how would the Redbox kiosk service guy know which ‘Solitary Man’ to pull from the kiosk so no other customer can rent it? Sooooo, if someone else uses the above barcodes without really renting the specific dvd but just to get new codes, then THE PERSON WHO ACTUALLY RENTS THE DVD/gets their ‘thanks a billion’ code for it MIGHT END UP WITH AN ‘INVALID’ CODE because two people are trying to get a ‘thanks a billion’ code at the same time from the exact same unique barcode /dvd! Did anyone here rent any of the above dvds, and did your dvd have the EXACT same barcode? That will give the answer.

    • Member [Join Now]
      Shemp Howard [shemp-howard]

      @ rb

      My “Solitary Man” barcode’s last four digits was 8540. Did this match yours?

      Also, the one offer per user constraint could be the case.

      I will try later to use each ‘Thanks a Billion’ codes later this week with cards in my own name and than with my “other” names ;).

      • Member [Join Now]
        Shemp Howard [shemp-howard]

        I could not resist!! Hey Michael why can’t I edit this post?

        @ rb

        My “Solitary Man” barcode’s last four digits was 8540. Did this match yours?

        Also, the one offer per person constraint could be the case.

        I will try later to use each ‘Thanks a Billion’ codes later this week with cards in my own name and then with my “other” names ;).

        • Member [Join Now]
          Shemp Howard [shemp-howard]

          I always get it right the THIRD time,

          @ rb

          My “Solitary Man” barcode’s last four digits was 8540. Did this match yours?

          Also, the one offer per person constraint could be the case.

          I will try to use each ‘Thanks a Billion’ codes later this week with cards in my own name and then with my “other” names ;).

          • Member [Join Now]
            Shemp Howard [shemp-howard]

            A think I am loosing my mind here :(.


            @ rb

            My “Solitary Man” barcode’s last four digits WERE 8540. Did this match yours?

            Also, the one offer per person constraint could be the case.

            I will try to use each ‘Thanks a Billion’ codes later this week with cards in my own name and then with my “other” names ;).

            If I can’t improve my editing, I am going to stop posting!!

      • Visitor [Join Now]
        rb [visitor]

        Shemp,..My ‘Solitary Man’ barcode’s last four digits was 5701. So, as I suspected each dvd, even though exact same dvd title, has a different unique barcode number. Which brings me to the thought that I warn others not to use the above dvd barcodes/movie titles that rmcd496 listed to try to get ‘thanks a billion’ codes. For one thing, whoever actually rented those titles and shared the barcodes/titles MIGHT be flagged by Redbox as ‘abusers’ and banned from renting/usingRedbox promo codes ever again,…And also those trying to use the shared above codes might face the same ‘abuser’ fate. It wouldn’t be hard for Redbox to detect that say someone in California was trying to use these barcodes/titles WHEN these barcodes are from dvds in say Florida Redbox kiosks. Red flag! Suspicious! Think I’ll just stick to renting, then logging those barcodes from the actual dvds I’ve rented for another ‘thanks a billion’ code. Shemp, report back if both codes you got from ‘thanks a billion’ worked, or was one cited as ‘invalid’–as was one of mine. Also, I’m wondering if we should use the ‘thanks a billion ‘ new codes right before putting the dvds we got the codes for in the return slot of the kiosk. Thinking, thinking, ….if that would make a difference of the new code not coming up as ‘invalid’….

        • Member [Join Now]
          Shemp Howard [shemp-howard]


          You think too much ;).

          • Visitor [Join Now]
            rb [visitor]

            Okay Shemp, so I think alot! Well, I got 3 movies yesterday, went to do the ‘thanks a blllion’ code thing today before returning them. First movie I signed in, and that entered me into the contest. Second movie, Abandoned, I registered but it kept saying ‘incorrect dvd title’ for the barcode that I was entering—BUT it was the correct title and barcode! Gave up…so got nothing! Third movie I registered and got a ‘thanks a billion’ code and used the code today and the code worked :-) Now I’m THINKING I don’t know what’s going on with the ‘thanksabillion’ codes! By the way Shemp, as I type I have/am looking at a 115/200 framed print signed by artist Barbara Hess Mercier. Got it around 5 years ago. It is a print etching of famous comedians :Laurel and Hardy, Abbot and Costello, Charlie Chaplain, and the 3 stooges–but no stooge SHEMP. I THINK I’m sad now to know there was really a fourth stooge and the artist left him out. So sad…I want my money back! Wonder if the Goodwill store will return my $5, 5 years after buying, and without a receipt. I’ll have to THINK about that one!

        • Member [Join Now]
          Shemp Howard [shemp-howard]

          Here’s the TESTED procedural:

          1. Use a unique e-mail address for each ‘Thanks a Billion’ entry. Setting up a an e-mail address is easy–GMail, Yahoo and etc.

          2. Once you get the *one-time* promo code, it does not matter who uses it nor what card is used for the transaction. The ‘Thanks a Billion’ sourced promo code is not tied to either the campaign’s target e-mail address nor the DVD disk’s original renter.

          2. The promotion ends September 30, 2010.

          • Visitor [Join Now]
            rb [visitor]

            My problem is 2 different movies that I rented, ABANDONED, and THE HUNTED, when I went to put in the title with the correct barcode on the ‘thanks a billion’ page, it kept saying that the title did not match the correct barcode and it kept looping with a different scramble word/password to type in, then just kept going in a loop with a new scramble word, then reading title doesn’t match barcode…This is BEFORE even requesting you login with email address. Triple checked that the barcode matched the dvd movie title… Other dvd barcodes with titles, gave a scramble word, put in my email, and got new code with no problem. So, like I said, I don’t know what’s up UNLESS Redbox actually has some barcodes incorrectly programmed to wrong titles in the first place!

          • Visitor [Join Now]
            John Small [visitor]

            There is lady named Laurie you should talk to RB.

          • Visitor [Join Now]
            rb [visitor]

            Just found out why it kept saying ‘dvd title doesn’t match barcode’ for the movies I rented: Abandoned, and The Hunted. Redbox has the movie Abandoned in both blu-ray, and regular dvd. I got the regular dvd, I kept typing in ‘Abandoned’ BUT I should have clicked on the correct Abandoned when 2 Abandoned titles appeared below where I was typing. For The Hunted, again I kept typing in ‘The Hunted’ but it is actually a rr–redbox replay–so again instead of typing in the title, I should have just clicked the title ‘The Hunted rr’ when it appeared on the screen. My fault both times –BUT got both ‘thanks a billion’ codes thanks to Redbox! Hope this info helps anyone else who has/had the same problem with title not matching code…

  19. Member [Join Now]


    A little stoogeology for you: Actually, there were 6 Stooges. The original three were Moe, Larry and Shemp. Curly replaced Shemp and the classic lineup of Moe Larry and Curly was born. (btw: Moe, Shemp and Curly were actually brothers). After Curly became incapacitated in 1946, Shemp rejoined.

    Shemp died in 1955 and was replaced by Joe Besser. Not long after that, Joe Besser was replaced by Curly Joe DeRita.

    • Visitor [Join Now]
      rb [visitor]

      Well, thanks for the stoogeology–though I need to do a repost like Shemp does. Actually not the 3 stooges on my picture–had a brainfart when I said they were the 3 stooges. They are actually the Marx brothers: Groucho, Harpo , and I dunno’–Zeppo or whatever his name is. Not really into comedy/comedians but I tend to collect original signed prints, etc. whenever I can find one at goodwill/flea markets, etc…. Thinking, thinking I’ll collect them and then cash in on them someday for my retirement! Speaking of cashing in,…Coinstar is advertisiing if you cash in $40 of coins for an itunes gift card, you’ll actually get an additional $10 itunes gift card. Ends Sept 30, 2010.

  20. Member [Join Now]

    codes ony work once the disk has been rented. if the disk is in the kiosk you get
    verify forever loop.

  21. Visitor [Join Now]
    dana [visitor]

    I have entered 4 codes and gotten nothing… does it come up automatically, or do they email it??

    • Member [Join Now]
      Strike [1981]


      The code shows right away and they send an email too. If the code doesn’t work it tells you.

      As I understand it, each disk code get one free code. Otherwise, anyone could share the code with many people or use the same code under different mail accounts to get multiple codes.

      What probably happened is you entered codes that have been used.

  22. Visitor [Join Now]
    SmashedRedbox [visitor]

    There are 26 Redbox kiosks in my area (one has the golden code). Would any serial number off the specific movie trigger a golden code winner? It wouldn’t be too hard for me to hit all 26 of these Redbox kiosks and rent that same movie until I found the golden code kiosk.

    But…if a Redbox has dozens of the same movie in each kiosk. Could I go to the kiosk that has the golden code, rent the required name-specific movie and still not win?

  23. Visitor [Join Now]
    Erik [visitor]

    You need to use a unique email address for every DVD code you put in. I’ve done this at least 10 times with 10 different email address. So after you put the DVD code in, and the movie title, don’t use your existing account just put in a valid email address. Then the code will appear. Don’t use your friend’s address because it will prevent them from getting a promo code in the future.
    Create as many emails as you wish. You don’t have to check them, the website displays the code for you.

    If you got invalid code you probably wrote the number wrong. I did that by accident. so check your email for the “promo” code you won.

    When you rent the movie with the promo code you can use the same credit card over/over again. The trick is not to have the credit card registered at Redbox. So be sure the credit card number is NOT saved on the website. Then they won’t flag you as an abuser.

    So if you already have an account at Redbox, reserve another movie, put in a new email address and new credit card and do not save the cc info.

    I’ve never had so much fun saving $!

  24. Visitor [Join Now]
    redbox renters [visitor]

    Redbox, “The Thanks a Billion Giveaway!” says NO PURCHASE OR RENTAL NECESSARY. A PURCHASE OR RENTAL WILL NOT INCREASE YOUR CHANCES OF WINNING, but on the Promo it says, “The more you rent, the more DVD codes you can use to increase your chances at winning a Golden Code Prize or the grand prize.” Can someone explain this I’m confuse. thanks.