Redbox reached a major milestone with a DVD rental in Tampa, Florida, yesterday. That auspicious vend of Clash of the Titans marked the billionth Redbox rental since the company’s inception seven years ago. To celebrate, Redbox has launched its “Thanks a Billion” event.
Redbox president Mitch Lowe was understandably excited about the achievement:
“One billion rentals is an incredible milestone as redbox has quickly become the local video store for millions of consumers nationwide . . . Our popularity is a testament to our consumers’ loyalty and our steadfast commitment to making movie rentals affordable and convenient for our consumers.”
The “Thanks a Billion” celebration, full details of which can be found here, allows Redbox customers to submit unique codes found on the labels of their rented discs. The codes offer free rentals as well as entry into a contest for 50 “Golden Code” prizes, along with a Sony Home Theater and a trip for two to the People’s Choice Awards.
Insiders, how many rentals have you contributed to that magical billion? How quickly can Redbox reach another billion? Clash of the Titans, really? Hit the comments to discuss these vital questions.
(via PR Newswire)