Public Media Works is a one-year-old company with big plans in the Redbox-dominated kiosk business. The newcomer has a stated goal of placing 30,000 of its “media filling stations” in high-traffic locations within the next 36 to 40 months. The PMW kiosks, which feature an eye-catching 3D screen that does not require glasses, offer DVDs, Blu-ray discs, games, music and downloadable electronic content for sale or rent. The first locations for these kiosks will be at Pizza Hut locations in Pennsylvania and Florida.
Public Media Works chairman and CEO Garrett Cecchini is ebullient on his company’s future:
“We’re moving the self-service entertainment kiosk into the modern age,”
Cecchini claims that his company has “good access” to content from Hollywood, which he considers an indispensable part of PMW’s business model. Says Cecchini:
“The highest single expense in this business is content. We wouldn’t have gone into it if we didn’t have a pipeline to Hollywood central,”
30,000 installed kiosk is a feat that seven-year-old Redbox has yet to accomplish. What are the chances that this brash new contender will be able to fulfill its ambition? Does Redbox have anything to worry about from this upstart with a more diverse product offering?