The deal his company signed with Redbox denying the kiosk operator rental rights for four weeks after titles are available for sale is paying off already, says Warner CEO Jeff Bewkes. Bewkes claims that recent releases The Blind Side and Sherlock Holmes “sold more briskly than they might have otherwise” because of the delay window.
According to Bewkes, Warner is not the only studio to see a boost from the 28-day delay, though he declined to name names:
“Other studios that have taken advantage of the delay in rentals are seeing similar sales growth of DVDs, while other studios not using that window structure appear to be under-performing,”
Time to weigh in, Insiders. Does Paramount, who recently came to a very different conclusion than Warner regarding Redbox, have it wrong? Do you find yourself purchasing Warner titles rather than waiting a month to rent them?
(via Paid Content)