Blockbuster’s recent bankruptcy announcement presents its kiosk partner NCR with an awkward dilemma. How do you reassure your customers, the vast majority of which don’t know that you’re just licensing the BB name, that even though “Blockbuster” is going down in flames, “Blockbuster Express” is doing just fine?
NCR’s solution, at least so far, has been to send an email to its customers from VP and GM Justin Hotard. In the email, Hotard attempts to distance NCR from foundering Blockbuster and assure his customers that Blockbuster Express is doing fine, thank you. From the email:
“You may have heard today that the company, Blockbuster, has announced plans to enter into bankruptcy protection to restructure their finances. We wish them great success in that process . . . You should know, however, that the Blockbuster Express business is 100% owned and operated by NCR Corp., a rock-solid public company that has pioneered breakthrough consumer experiences for more than 125 years. We look forward to serving up those great experiences for another 125 years and more.”
Have any of you received this email, Insiders? Will NCR successfully distance itself from BB, or will few people be able to understand the difference between Blockbuster and Blockbuster Express? What kind of impact would this have on NCR’s kiosk business?
(via Home Media Magazine)