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Hulu Announces Profitability

Breaking its silence on matters of finance, two-year-old online movie and TV streamer Hulu has announced that it is profitable, and has been so for at least the last two quarters. Hulu says that it earned more than $100 million in total revenue last year, and is on track to surpass that mark in the first half of this year. Hulu has grown to become the second-largest online streaming site in the U.S., and now streams more than one billion videos each month.

There’s been an increasing amount of buzz recently that Hulu’s ad-supported model is not viable long-term and that the company will be forced to put in place a pay wall to sustain itself. The company’s recent revelation of its profitability and continued growth may be at least partially a shot at critics of its free model. With top video streaming site YouTube looking to finally turn a profit in 2010, online video may be coming into its own as an attractive revenue source for content providers and advertisers.

I have Hulu to thank for introducing me to the sublime Arrested Development, which I missed during its (tragically) brief broadcast run. Insiders, do you watch TV shows or Hulu’s limited-but-growing library of film titles on the site? Is Hulu’s ad-supported model, which includes such innovations as letting viewers select the ad experience they want to have, going to continue to sustain the site’s growth? Do you mind having ads interspersed with your movies or TV shows if it enables you to get free content?

(via NewTeeVee)

10 Responses to “Hulu Announces Profitability”

  1. Visitor [Join Now]
    Carson [visitor]

    hell yeah, hulu is the best thing for TV since the VCR…if its not on hulu, I don’t watch it until it comes out on DVD.

  2. Visitor [Join Now]
    Frank O [visitor]

    Although I agree, I think that a small service monthly or yearly fee, let’s say a few bucks a month or like 15 a year, would be alright. As long as they promise a better product. But, indeed Hulu is amazing!

  3. Visitor [Join Now]
    Volcanicast [visitor]

    Hulu (well, online streaming in general) is this century’s antenna… only it’s higher quality, more variety, and you can watch it any time!

    This is awesome news. If they’d announced this 3 days ago I’d not have made it through the first paragraph :)

  4. Visitor [Join Now]
    Carpios [visitor]

    I agree, hulu is awesome. We opted not to get cable due to the price & the fact we don’t have time to watch the shows when they normally show. By using hulu we can watch on our time and don’t pay for something we won’t use.

  5. Visitor [Join Now]
    dkwilley [visitor]

    I LOVE hulu, and have also discovered old shows that I managed to miss the first time around (Firefly, John Doe), as well as catching episodes from syfy and USA that I can’t afford the cable bill for, and episodes that I forgot to record on the networks….and the website/streaming is FAR superior to ANY of the network websites. I would pay a small subscription fee if I had to, as long as it wasn’t the outrageous amounts that comcast charges!!

  6. Visitor [Join Now]
    Sherah [visitor]

    I LOVE Hulu and don’t really mind the commercials, although they are annoying. I think one of their best features regarding that is the countdown at the top letting you know exactly how long they are. If they’re 30 seconds, often I’ll just switch over to my email and check on things real quick since I can still hear the commercial playing. 15 second commercials are so short, doesn’t bother me.

    We don’t own a TV (I know, long story) so I rely on sites like Hulu to bring me my tv shows. Love it!

  7. Member [Join Now]
    Cook [freestuff125]

    Hulu is alright but SERIOUSLY LACKING on parental controls. At first I was impressed with the service, but then as time went on and I saw the “OTHER” content that is so readily available and no way to filter it’s sexual and pornographic content my house has not used it. I am sure as use increases though options will become available.

    – My QUESTION however is this, the article stated that Hulu “has grown to become the second-largest online streaming site in the U.S.”, well if they are 2nd, WHO IS FIRST?

  8. Visitor [Join Now]
    Missed An Episode [visitor]

    Our renters moved out a few months ago and left us having a mess to clean up. Not just had been there holes in the wall, they also destroyed doors, window frames and carpets. They had been very smart and covered up the harm with pictures, posters and curtains so we didn’t realize the extent on the harm until they were gone. Now we are fixing up the house so we can rent it again. Thankfully, this career is significantly easier as we have a laptop with wireless capabilities. We are capable to Watch Missed Episodes. too as other exhibits so we’re entertained even though toiling away. It is fantastic that the Web offers items of this nature.