Remember the scene at the end of The Aviator when Leonardo DiCaprio/Howard Hughes stares into a mirror and repeats “The way of the future, the way of the future,” over and over? He may well have been talking about online media viewing, based on the results of a recent study by Parks Associates. According to the study, the number of U.S. broadband households that watch television shows and movies online has doubled in the last year.
Parks’ study reveals that more than 25 million households regularly watch television shows via the internet, and more than 20 million watch movies online. According to Parks, a major force driving viewers to web programming is the free (for now) ad-supported site Hulu.com, along with other similar sites.
The research firm states that cable and satellite content providers would be remiss if they didn’t take advantage of this trend by offering “online and mobile video features to match consumers’ growing taste for the Web.”
Jayant Dasari, a research analyst at Parks Associates, offered the following:
“Consumer interest in time-shifting content through online portals has increased significantly. . . Close to 40% of broadband households today watch full-length television shows over the Internet. Enabling access to content anytime through any broadband-enabled device will be a significant challenge for the service providers. However, broadband video opens new revenue channels and opportunities to upgrade subscribers into higher tiers of services.”
Insiders, is your household one of the tens of millions viewing film and TV content online? If so, is it in addition to or instead of getting your content from Redbox, Netflix or VOD? Would you pay to watch content on Hulu and the like?
[via Video Business]