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familyRemember the scene at the end of The Aviator when Leonardo DiCaprio/Howard Hughes stares into a mirror and repeats “The way of the future, the way of the future,” over and over? He may well have been talking about online media viewing, based on the results of a recent study by Parks Associates. According to the study, the number of U.S. broadband households that watch television shows and movies online has doubled in the last year.

Parks’ study reveals that more than 25 million households regularly watch television shows via the internet, and more than 20 million watch movies online. According to Parks, a major force driving viewers to web programming is the free (for now) ad-supported site Hulu.com, along with other similar sites.

The research firm states that cable and satellite content providers would be remiss if they didn’t take advantage of this trend by offering “online and mobile video features to match consumers’ growing taste for the Web.”

Jayant Dasari, a research analyst at Parks Associates, offered the following:

“Consumer interest in time-shifting content through online portals has increased significantly. . . Close to 40% of broadband households today watch full-length television shows over the Internet. Enabling access to content anytime through any broadband-enabled device will be a significant challenge for the service providers. However, broadband video opens new revenue channels and opportunities to upgrade subscribers into higher tiers of services.”

Insiders, is your household one of the tens of millions viewing film and TV content online? If so, is it in addition to or instead of getting your content from Redbox, Netflix or VOD? Would you pay to watch content on Hulu and the like?

[via Video Business]

3 Responses to “Online Movie and TV Viewership has Doubled Since 2008”

  1. Visitor [Join Now]
    Volcanicast [visitor]

    I am one of these households. I dropped cable a year ago and have restricted myself to what Hulu provides ever since. If I could not get it on Hulu (I’m looking at YOU, Mentalist), I waited for the DVDs to come out and got them on Netflix. Hulu, Plus Netflix for streaming and older, obscure DVDs, plus new releases from Redbox, and I get more content than I can watch for less than $20/month, which is less than half of what I was paying for the cable I wasn’t watching.

    Yes, I said wasn’t watching. Since dropping cable I’ve probably doubled how much I watch. Hulu is easier than DVR. Redbox always has what I want for new movies so what’s the use of premium channels? All the original programming, you say? Netflix gets me that eventually. And I have so much to watch in the meantime I don’t even notice it.

    Regarding paying for Hulu: Sure. I think Hulu’s easily worth $20/month for unlimited. If I could get content for, say, $1/2hours I think I’d prefer a la carte, but I doubt they’d cut it that low. So put me down for $20/month.

  2. Member [Join Now]
    Alan Smithee [8traxrule]

    Broadcast TV has been an unwatchable mess for over 10 years, even hi-def couldn’t save it- networks keep their logos on the screen through the whole show, plus they put up promo banners for upcoming shows on top of that, and they show TONS of commercials (in the 70s the average commercial break was ONE minute long!) I haven’t even bothered upgrading to digital TV, but I saw part of “Smallville” last week at my parents’ house and it was just ruined with the network logo, stuff popping up advertising other shows, and what seemed like 5-minute commercial breaks in between 7-minute segments of the show. Don’t even get me started on cable- they have even more on-screen crap and just as many commercials but you also get to PAY for the privilege of seeing them!

    Right now Hulu just has ONE commercial per break (though I bet they’re planning on adding more as time goes on), and though they overlay network logos on that you can trick them into disappearing if you have Hulu Desktop. In fact, if you skip to the end of the show you can have it play all the commercials first then go back to the beginning and play the show uninterrupted.