Exactly 1 year and a day ago, I penned last year’s April Fools’ Day post regarding a new Redbox streaming service that would allow them to compete with Netflix in that space. A great idea lauded by many, but it was not to be at that time…
Today while browsing Twitter for Redbox news, I see the following message:
Just took a redbox survey asking about unlimited streaming movies for 3.99$ a mo. Could netflix get some competition?
I am trying to get confirmation on this, and hopefully I will have more details for you on it soon. But, if Redbox does start offering unlimited streaming of movies for $3.99 per month, that could be a major game-changer and blow to Netflix. As long as they had a decent catalog of movies, the price does seem right and it would be a great value. Of course, this would require Redbox and some major studios to kiss and make up before they could get access to the films.
Will it really happen? It seems like the right move, and I have heard something like this was in the works for quite some time. We can hope, anyway!
Let us know if you have seen this survey, and what your take on this is.
UPDATE: It also looks like the survey mentioned that the $3.99 price would include 4 regular Redbox rentals. That makes it even more compelling, especially if you already rent at least 4 movies per month.
Perhaps Redbox will also consider an unlimited rental model, with streaming and unlimited 1-at-a-time kiosk rentals for a fixed price ($15 a month or so?). Old movies from the stream, new movies from the kiosk – that would really heat things up…