Unlike fellow Hollywood Three-er Warner Bros., 20th Century Fox Studios doesn’t plan to rush into premium video-on-demand in the near future. In comments made at the recent “Battle for the Digital Home” media conference, Fox’s president of new media and digital distribution, Peter Levinsohn, called premium VOD the “slowest product rollout” he’d ever seen.
Premium VOD involves releasing films for on-demand viewing on or near their theatrical release dates for a substantial price, usually around $30.
Levinsohn believes that there are several impediments to mainstream adoption of premium VOD which include pricing, technologies, and potential negative impact to theater operators. Said Levinsohn:
“I’m not sure we want to go out with one distribution platform alone . . . You don’t want to go far up against theatrical and [negatively] impact that business.”
Refreshing words from a studio exec more in touch with consumer preferences, Insiders? In what situations does premium VOD make sense, and would you consider using such a service yourself?
(via Home Media Magazine)