Part of Blockbuster Express’ recent deal with Fox is that a few new releases from the studio will be exempt from the new 28-day window and will be available the day they are released on DVD—albeit for a higher price.
The first such title will be the Tom Cruise/Cameron Diaz action movie Knight and Day, which will be released on November 30. BB Express pricing on the title hasn’t been revealed yet, but speculation places it at possibly $3 for the first night and $2 thereafter.
BB Express rival Redbox, on the other hand, appears to be staying at the $1 per night price point that has made it so successful. According to Coinstar CFO Scott Di Valerio:
“We don’t believe at this point it is the right level to pull . . . we don’t see increasing the price for standard definition [DVD] in the near future”
How would you feel about paying $3 at a rental kiosk for the privilege of renting a forgettable-at-best Tom Cruise movie the day it’s released, Insiders? Also, what do you think “the near future” means to Coinstar/Redbox?
(via Yahoo News)