Advertising Age magazine has named Coinstar-owned Redbox one of “America’s Hottest Brands” for 2010. Other brands/products/people chosen by the publication include Apple’s iPad, Old Spice, 5 Gum, Groupon and Conan O’Brien.
Gary Cohen, SVP of marketing and customer experience for Redbox, gave the following sound bite to AdAge:
“We’ve been fortunate to see a lot of growth before the recession, and through the recession . . . We’ve created an enormous group of advocates, and that’s what really powers the Redbox brand and our marketing strategy.”
Congrats to Redbox for a huge 2010 are in order. Can the company keep it up and make the list for next year?
(via Home Media Magazine)