What do you do if your company is hundreds of millions of dollars in debt, in the throes of bankruptcy, and has had to borrow another $125 million to keep the utilities working in your remaining stores? Well, if you’re former video store king Blockbuster, you launch an expensive new ad campaign.
For the first time since 2007, BB will be launching a national television ad campaign. The goal of the $15-$20 million campaign, according to Reuters, is to “increase awareness in the fact that Blockbuster rents new releases 28 days before Netflix and Redbox, a unit of Coinstar,”
Will this campaign have the desired effect and bring back the renters, or is it just another waste of Blockbuster’s already limited funds? Leave your thoughts in the comments, Insiders.
(via The Consumerist)