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What do you do if your company is hundreds of millions of dollars in debt, in the throes of bankruptcy, and has had to borrow another $125 million to keep the utilities working in your remaining stores? Well, if you’re former video store king Blockbuster, you launch an expensive new ad campaign.

For the first time since 2007, BB will be launching a national television ad campaign. The goal of the $15-$20 million campaign, according to Reuters, is to “increase awareness in the fact that Blockbuster rents new releases 28 days before Netflix and Redbox, a unit of Coinstar,”

Will this campaign have the desired effect and bring back the renters, or is it just another waste of Blockbuster’s already limited funds? Leave your thoughts in the comments, Insiders.
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(via The Consumerist)

29 Responses to “Blockbuster to Launch Multi-Million Dollar TV Ad Campaign”

  1. Visitor [Join Now]
    teew [visitor]

    Hope they don’t forget to mention that BB Express (their little spin-off that will make them $0) won’t be getting them for 28 days either.

  2. Member [Join Now]

    What a waste of time and money. Just go already.

  3. Visitor [Join Now]
    firstlawofnature [visitor]

    $15 or $20mm…what a joke. The TV execs are taking their crumbs while they can. The movie rental chains used to be big spenders on ads with consumers footing the bill. Now the TV guys don’t get much money from netflix and redbox and it costs very little to rent discs. Great trend for consumers in America.

  4. Visitor [Join Now]
    guitargod1399 [visitor]

    blockbuster this is to little to late! should have seen this coming a long time ago and adjust accordingly..there is no way blockbuster can get back the customers and revenue it once had.

  5. Visitor [Join Now]
    Jim johnson [visitor]

    Bb is gonna die, where in there right mind can they think charging 9$ for a 4 day game rental is normal, I hope they die soon?

  6. Visitor [Join Now]
    lvnv1010 [visitor]

    instead of wasting the money on advertising, they should be creative and use it to try and do better than their competition, like okay its nice that they will be getting the movies like a month sooner, why not find a way to get it to customer’s livingrooms like netflix, still keep the movies by mail, maybe throw in video games in the mix, but have more of a selection to choose from and more current movies and tv shows etc. at a reasonable late fees..or surprise charges..and then maybe they will have a chance.

  7. Visitor [Join Now]
    Lou Diamond [visitor]

    I think the failure of Blockbuster will be very soon, they are hard to find now as they used to be one every 2 miles.
    All you can find is new releases and no classic movies, I have a better selection for free at my local library.
    The sales help has been the worst, they never want to move from behind the counter and they think it is ok to just point and make a stupid face at you.
    Good bye and you will not be missed.

  8. Visitor [Join Now]
    BB [visitor]

    Well, I don’t celebrate anyone losing their jobs and I still enjoy walking through a store and browsing the movies.

    So I am not bitter like the rest here.

    I hope they make it. There aren’t many places left to read the box before you rent.

    Merry Christmas.

    • Visitor [Join Now]
      Micah [visitor]

      All you have to do mouse over any title on Netflix and the same info from the back of a movie case pops up on your screen. Redbox is the same way; all the info is there to read. I’ll stick to unlimited streaming with Netflix for $8.99/month and $.99 DVDs from Redbox.

      Just saying…

      • Visitor [Join Now]
        BB [visitor]

        Yeah, just old school. Just enjoy walking through a store, reading the box, looking at the art work. Just not the same sitting in front of a PC. Enjoyed the old days of VHS too. And the free popcorn the Mom & Pop had airing through the store. Sweet.

        • Member [Join Now]

          You could go to a store like Best Buy and read the info. I know what you mean though, I miss those days too.

          Anyways, BB is just wasting more money that isn’t theirs (futhering bankrupcy) and all they will do with the ads is piss me off.

        • Member [Join Now]

          There’s nothing like that moment of “Dag, I forgot about that movie! I always wanted to see that!”

  9. Visitor [Join Now]
    Darrell [visitor]

    This is a joke and a waste of money. I’ll never use BB again. Redbox and Netflix are great & I don’t care if I have to wait an additional 6 months for the DVD. I’m years behind as it is, so what?

  10. Member [Join Now]

    blockbuster is moving in the right direction. they ahve reduced their prices
    to 4 catagories .99 1.99 2.99 and 4.99
    they need to eliminate the 1.99 to .99
    4.99 to 2.99
    these are all 3 day rentals!

    they can then compete easily with redbox.

    • Visitor [Join Now]
      joe i [visitor]

      wrong!! i rented a movie last wknd and they raised the price to $3.99 for 3 day rental..u dont have an option for 1 nt…so i say hello netflix and redbox..goodbye blockbuster!

    • Visitor [Join Now]
      That Guy [visitor]

      Are you referring to the Blockbuster Express kiosk.

    • Member [Join Now]

      $4.99 isn’t a reduction in my area. If so, that is keeping the status quo. They should take a look at Family Video’s pricing structure. Soon FV will be the only brick and mortar left standing. BB is too stupid to change with the times.

  11. Visitor [Join Now]
    That Guy [visitor]

    This is a gross misuse of $15-$20 Million. Just shameful.

  12. Visitor [Join Now]
    ex BB emp [visitor]

    Your Block Buster CRS standing behind the counter pointing you in the direction of a movie with the stupid look on their face was (probably) overwhelmed with answering phones with disgruntled customers arguing over late fees from a DVD stuck in their kids personal player. All the while being under high pressure to sell rewards programs, push online subscriptions, make quotas with absolutely no incentives. Then have the pleasure of listening to each customer remind us of “how much cheaper renting elsewhere would be”. We each understand customer concerns but take the brunt of critisism and listen as if we are personally responsible for the continuous price changes and rental procedures. Block Buster is a thankless company to their CSRs.

    Oh yeah……..We wait till you leave the store to talk about how much of an a**hole you were

  13. Member [Join Now]

    Can you find the back of the DVD box on the RedBox consoles? I also like to read the cover before renting. They should provide movie reviews on the Redbox consoles too. At least allow the renter to rate the movie so you can see what other people in your area think about a movie.

  14. Visitor [Join Now]
    jd [visitor]

    What a waste of money. The reason I stopped going to BB was the high rental prices. The reason I go to redbox $1.00 rentals. The employees at my BB were always helpful but sometimes to busy to leave from behind the counter. BB should check out Family Video they are always busy in my area. They also have great prices. $2.50, $1.00, 2for $1.00, and alot of free children dvds.

  15. Member [Join Now]
    Joe LittleBear [joe-littlebear]

    Blockbuster, is following the same path as Sears,…..they are pricing themselves out of business…. Why should I spend money and time to travel across town to their store and compete with other customers for their DVD when I can get the same movie right in my home for the same price from the PPV channel on my TV ? There’s no late fees nor the rush back across town in the night to turn in the DVD and avoid the late feeds… If you are going to rent their DVDs….the smart thing to do is to have an agreement with other people on your block and “farm” it out….You get the DVD, watch it, then pass it onto a neighbor you can trust for a Dollar or so,,,then they watch it…pass it on to another neighbor….collect another buck,,,they watch it…pass it to another,…collect a buck….get it back before closing time the next day..The neighbors get a bargain and you get your rental fee paid… or,…if it is a special movie…invite the neighbors over for a movie party, collect a couple of bucks from each to pay for the DVD and the popcorn…

  16. Visitor [Join Now]
    Farva [visitor]

    BB already spent money on advertising the fact the did not have the 28-day delay when it all first happened. It appraently didn’t produce the results then they wanted it to so why do they think it will now with another $20 million spent on it?

  17. Visitor [Join Now]
    STEVEO [visitor]

    Okay just so you all know i work for redbox in the customer support, and teh reason for teh difference in price for nmost of teh people her is that they areas they are bieng set in, its called product price testing and tehy will have prices that are different in many states to see what pelople will actually pay for a rental, redbox of course has tehre 1.00 plus tax rental a night and 1.50 for blurays and 2.00 for games..BUT.. dont be surprised if you see a charge for say a dollar thirty six for just a regular dvd cause liek i said they can charge whatever they wnat in whatever state they want LEGALLY so try and beat the BB!!!!