Not content to relegate Redbox and Netflix behind delayed new release windows, Fox Home Entertainment now has a 28-day delay deal in place with NCR-owned Blockbuster Express. Blockbuster itself, which licenses its name to NCR, is not affected by the deal.
EVP and GM of Fox, Simon Swart, said the following about the deal:
“This agreement supports our retail and rental strategy, while allowing us to continue to deliver the best available movies and television shows in the market to our consumers,” . . . “We aggressively seek out ways to provide the greatest access to all our content while ensuring it makes the best sense for our business.”
Fox will be testing release date premium rentals as well as sell-through of DVD and Blu-ray new releases at Blockbuster Express kiosks. According to Justin Hotard, VP and GM of NCR Entertainment:
“Our test with Fox gives our customers a choice when renting from us and gives them their must-see movies faster, helping them to make every night a movie night . . . We believe this consumer choice aligns with our strategy. We are not just operating DVD kiosks — we are creating an automated entertainment experience that gives consumers flexibility around renting or buying, physical or digital media, premium or standard offers, and other options that we will launch in the future.”
Interesting how both of these execs cite the best interests of the consumer as they discuss this new arrangement. Do you, Insiders/consumers, agree that such moves are to your benefit?
(via Home Media Magazine)