Registered Redbox email list members might have noticed an interesting ad in the email sent out this Tuesday. In the email, a large ad filling the right sidebar proclaims, “Rent The Proposal And Get $5 Off When You Buy It On DVD”.
While the details of the offer are not specified in the ad, and clicking the link currently just takes you to Redbox’s home page, it is nonetheless fascinating to see a major studio testing this type of promotion. Touchstone Pictures, which released The Proposal, is an alternate film label of The Walt Disney Company. Seeing a major studio such as Disney attempting to woo renters into purchasing should be heartening to anyone hoping for innovation and fresh ideas from Hollywood studios. It will be interesting to see what result this promotion brings and if Disney is able to glean more disc sales from Redbox renters.
Take a second to stop by the comments section and let us know what you think about this fairly novel promotion.