Back in April of this year, we got news of some plans Redbox has to branch out from just DVD rentals into the streaming market, similar to the Netflix Watch Instantly system. Redbox plans to outline their plans for this service in their Q3 financial call next month.
Recently, Coinstar CFO J. Scott Di Valerio spoke at an investor event, mentioned that customers did not really want to download movies from its kiosks to flash drives. Right, so you are thinking: what does this have to do with streaming? Nothing at all.
The issue is, the title of the article at Home Media Magazine that broke this news was “Coinstar CFO: Streaming Not a Priority to Redbox Users“, thus making it sound like the “streaming” services planned may be in jeopardy.
Either this is just bad reporting, or language confusion on the part of Di Valerio. Perhaps it was both. In any case, what I gathered from this is that Redbox customers don’t want to carry around flash drives, stick them in the Redbox kiosk, and download a movie to watch later at home.
I didn’t know this was even in consideration, even though apparently they “have the capability” to do so. I don’t know anyone who would want to do something like that. If you are already at the kiosk, you might as well pick up the DVD. If you don’t want to go to the kiosk, then a true “streaming” service is the answer.
What do you say? Did this article just confuse you more? Would you ever consider downloading content from a kiosk to a flash drive? Would you use a real Redbox streaming service (similar to Netflix)? Share your thoughts in the comments.