Don’t gasp at the title of this post—we’re not announcing the demise of our favorite DVD rental kiosks. We’re just wondering aloud (at least as loudly as you can over the Internet) what the DVD rental world would be like today if Redbox had never come along.
Before Redbox, your DVD rental choices were limited to the sparse rentals at the local 7-11 or grocery store, the mom-and-pop video store on the corner, then-king of the hill Blockbuster or a relative newcomer called Netflix. Then, slowly at first, red boxes advertising DVD rentals for $1 per night began popping up at McDonald’s restaurants. Once the $1 DVD fad caught on, it seemed like everybody was Redboxing.
Now imagine that Redbox never existed. What would your rental habits be like today? What would the home entertainment industry be like? Would Blockbuster still be the arrogant, non-customer friendly giant that it once was, instead of the whimpering, soon-to-be bankrupt husk that it is now? Would Netflix be even bigger? Would consumers still have switched from a “gotta own it” mentality to the preference for rentals that Hollywood so despises these days?
Take a moment to visit the comments and give us your take on what a world without Redbox would be like. Then grab a code from this site and pop down to the nearest Redbox, grateful that this post was just an exercise in what could have been.