There were more than a few Blu-ray players sitting under Christmas trees last month, according to a new report by The NPD Group. The research firm says that, spurred by prices down 34% compared to the previous year, BD player sales surged 44% during the five-week period between Black Friday and Boxing Day. The average selling price of the high-definition players dropped to $151. Overall, consumer technology spending was down approximately 1% compared to 2008.
Stephen Baker, VP of industry analysis at NPD, said the following about the 2009 technology shopping season:
“The dynamics of the holiday season changed this year; the holiday season started before Black Friday as retailers ran Black Friday-like sales throughout November. . . That move may have lessened the Black Friday hype for consumers, but the increase during the final week of the season is a sign that consumers either went back out or waited it out to get the best deal.”
Hollywood is keeping a very close watch on Blu-ray sales, and hopes the format will gain even more traction as high-definition 3D technology is introduced this year. I personally have four or five close friends or family members who took advantage of the deals this holiday to go Blu. Insiders, did you or anyone you know answer the siren song of high-def picture and sound? Will the format help keep Hollywood’s dreams of the return of a sell-through dominated model alive? Let us know what you think in the comments.
[via Home Media Magazine]