NCR’s swiftly expanding Blockbuster Express service, which recently added online reservations to its capabilities, has upgraded its website again. Customers can now reserve up to three titles in one transaction and pick them up at the nearest kiosk, an option that is (at least for now) unique to BB Express.
According to Home Media Magazine, the website also “lets customers create favorite lists and rental queues, in addition to identifying a ‘preferred kiosk’, so that whenever they look for DVDs online, they automatically browse movies available at the kiosk most convenient to them.”
Alex Camara, VP and GM of NCR Entertainment, said the following about the upgrade:
“Through our new Web experience, our customers will find a faster and easier way to rent a DVD at the same [$1 per night] price,”
With an eye towards an installed base of 10,000 blue boxes by the end of the year and with features that rival Redbox lacks, such as the ability to use promo codes in online transactions, Blockbuster Express is definitely planning on carving out a major piece of the kiosk business pie for itself.
Insiders, do you see a future where red and blue boxes will appear on every corner, giving consumers greater choice in their home entertainment decisions? How is Redbox going to respond to the first serious challenge to its kiosk supremacy?
(via Home Media Magazine)