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More than a quarter of Americans are catching up with their favorite shows online, according to a new report from research firm In-Stat. The report, with the catchy title of “OTT Video Platforms, Devices, and Consumer Expectations”, states that 26 percent of American consumers watch TV programming online more than once a week.
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By In-Stat’s estimation, there were approximately 24 million web-enabled devices such as video game consoles, Roku boxes and web-connected televisions in the U.S. at the end of last year. The firm predicts that that number will swell to 102 million over the next three years.

That being said, In-Stat analyst Keith Nissen says that content providers need not fear that the day is close when the majority of consumers will “cut the cord”.
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Said Nissen:

“Nearly 40% of consumer broadband household respondents want a combination of linear TV and on-demand TV,”

How much of your television viewing time do you spend on Hulu, Crackle, etc.? Do you foresee a day when all of your home entertainment content will come from the web rather than a more traditional source?

(via NewTeeVee)

4 Responses to “Report: 26% of U.S. Consumers Watch Television Online”

  1. Visitor [Join Now]
    Paul [visitor]

    I think the cable and phone companies have a LOT of reason to worry. Instead of embracing new technology they’ve been trying to fight the inevitable for over a decade now. It’s going to bite them in the butt big time. More and more customers are realizing that they no longer need to shell out $75 a month for cable and $30 for phone.

    Just take a look at all the cheaper (or free) options that consumers now have. You can get free phone from Ooma (depending on where you live), Netflix streaming, Hulu, Skype, etc. I’m VERY close to cancelling cable altogether. The only thing I’ll miss is live sports and news, but there’s even more options for those nowadays.

    • Visitor [Join Now]
      JrichNE [visitor]

      Totally agree – we cancelled our Cable last April and saved $50+ a month by watching, on-demand TV. This led us to cancel our cell phone last November and now we use Skype, too!

      You should totally cut the chord!

  2. Member [Join Now]
    Alan Smithee [8traxrule]

    I quit watching TV over 10 years ago when the networks started keeping their logos on the screen all the time. I simply can’t watch a show like that. Since I got a new TV that I can hook my computer up to, I’ve been watching some stuff on Hulu. That inserts a logo over the picture too, but if you use Hulu Desktop you can get rid of them.

    There are also just WAY too many commercials on now- I heard it averages more than 20 minutes per hour, when it used to be less than 10!