Speaking at the Wedbush Securities 8th Annual New York Management Access Conference, Coinstar CEO Paul Davis said that Blu-ray Discs will be stocked in “the majority” of Redbox kiosks by mid-2010. Because most Redboxes are not completely full, he said, high-definition titles can be added without sacrificing space devoted to standard-def discs.
Davis went on to say that his company expects about 15% of its customers to prefer BDs over DVDs, and there will likely be a price premium for the HD discs. Said Davis:
“Granted, we’ll be paying more for the Blu-ray titles, but you should also assume we’ll be charging more,”
Interestingly, Davis also revealed that his company’s recent deal on a 28-day new release delay window with Warner has sliced Redbox’s workaround costs in half. In a subtle dig at the preferential treatment beleaguered Blockbuster seeks from the studios, Davis reiterated Redbox’s stance that if windowing exists, it should apply to all renters. Said Davis:
“We still believe day and date is the best solution, and if there are windows on product everyone should be treated the same,”
Insiders, are you among Davis’ 15% who will make the switch to Blu-ray as it becomes more widely available in Redboxes? What do you think would be a fair price for Redbox to charge for high-def rentals?
(via Home Media Magazine)