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As expected, NCR-owned Blockbuster Express has begun offering premium-priced new release rentals in 900 of its kiosks in select cities. The premium titles, priced at $2.99 for the first day and $1 for subsequent days, include Inception and Knight and Day.

Test cities include San Francisco, Phoenix, Miami and Atlanta. The company also plans to shortly roll out a similar premium pricing test for Blu-ray titles priced at $3.99 for the first day. Future day-and-date premium titles will include The A-Team and Wall Street: Money Never Sleeps.

Insiders, if you live in one of the above-mentioned metro areas, will you be renting one of these titles from your local BB Express kiosk? How do you think this test will be received by the consumer?

(via Home Media Magazine)

13 Responses to “Blockbuster Express Begins Premium-Priced New Release Test”

  1. Member [Join Now]
    alans613

    $2.99 for embargoed new releases at the BlueBox plus $1 for each additional day equals, if you keep the DVD 3 days, the exact same amount as you’d pay at a BB Brick-and-Mortar store. Not exactly cheap, but not as ridiculous as what you’re FORCED to pay at BB B&M…there you have no choice in what you pay no matter how long you keep the disc…the only way to go cheaper($1.99 for three nights)is to be a By Mail subscriber. It all depends on how bad you want an embargoed flick on Day One.

  2. Visitor [Join Now]
    crazy_noodle [visitor]

    If Redbox started doing that I might just have to pickup some coinstar stock. I think at $1.99 they might double their profit in the first month on some of these new movies at least it would be higher than before.

  3. Visitor [Join Now]
    UBM [visitor]

    @ crazy noodle: they could double their profits in 90 days in they cut out giving free coupons.

    Redbox would be best served being the “low price” leader, and let those foolish
    enough to pay $3 a night rental do so. That way when BB fails, Redbox will be left.

  4. Member [Join Now]
    s142424

    Coupons are a way to reach out to people who aren’t using your service already; it’s not necessarily a 1 to 1 equation that every coupon is a lost paid rental.

  5. Visitor [Join Now]
    Darrell [visitor]

    I’m in no rush to watch any movie, I’ll wait until they’re a buck.

  6. Member [Join Now]
    ChadCronin [chadcronin]

    I love movies. There has been such a low amount of content I want to rent. It’s pretty much just been going to the theatre or buying the Blu-ray for me. Even if I was to rent again. I’d just use a code or wait for $1. I do think though that variable pricing can be good if it allow the people who wants to get a movie sooner or keep it multiple days. I am just glad I have patience and currently there is no must-rents for me.

  7. Visitor [Join Now]
    Micker [visitor]

    BB needs Blu Ray rentals!! They also shpuld drop the new release price to $1.99.

  8. Visitor [Join Now]
    That Guy [visitor]

    No Blue-Ray, No buy!

  9. Visitor [Join Now]
    us cellular phone [visitor]

    I actually noticed your article highlighted in Msn news today under the cellphone section so I thought I would let you know. I tried to comment on one of the other posts twice but didn’t get the form to go through.

  10. Visitor [Join Now]
    Rojas [visitor]

    Are they joking $3.99 for Blu ray and $2.99 for a new DVD
    i get new Blu ray movies from Redbox for $1.50 and DVD for $1.00
    or cheaper from Netflix.

    If you rent 2 Blu ray movies that’s $8 bucks plus tax.
    you save $5.00 by going to Redbox.

  11. Visitor [Join Now]
    Jo Anne [visitor]

    Not ever going to spend a dime at BBuster. I’ll wait and pay $1.