As expected, NCR-owned Blockbuster Express has begun offering premium-priced new release rentals in 900 of its kiosks in select cities. The premium titles, priced at $2.99 for the first day and $1 for subsequent days, include Inception and Knight and Day.
Test cities include San Francisco, Phoenix, Miami and Atlanta. The company also plans to shortly roll out a similar premium pricing test for Blu-ray titles priced at $3.99 for the first day. Future day-and-date premium titles will include The A-Team and Wall Street: Money Never Sleeps.
Insiders, if you live in one of the above-mentioned metro areas, will you be renting one of these titles from your local BB Express kiosk? How do you think this test will be received by the consumer?
(via Home Media Magazine)