Never one to rest on its streaming laurels, Netflix has struck a deal with Disney/ABC that will bring a bounty of new content to the company’s streaming customers. The new agreement will make some content available as soon as 15 days after it is first aired.
Along with the new episodes (which shows will fall under the 15-day rule has not been revealed yet), episodes from earlier seasons of such hits as Grey’s Anatomy, Desperate Housewives and Brothers & Sisters will be available. Every episode of now-defunct shows such as Lost, Ugly Betty and Scrubs will also be hitting Netflix streaming.
Ted Sarandos, Netflix’s chief content officer, offered the following on the new agreement:
“TV content streamed from Netflix has proven to be immensely popular with our members . . . Adding to our existing Disney-ABC lineup with great network and cable shows, and opening up ABC Family for the first time, are important steps in creating a wide and diverse selection of content Netflix members of all ages can watch.”
Do you think other studios will follow Disney’s lead when it comes to providing Netflix with TV episodes shortly after they air, Insiders?