Warner Bros. has joined Universal and Fox on the list of studios that have 28-day delay agreements in place with NCR’s Blockbuster Express. Unlike the deals with Fox and Universal, BB Express will not offer select Warner titles at premium prices on the day they are released.
Justin Hotard, VP and GM of NCR Entertainment, offered the following on the deal:
“Blockbuster Express kiosks continue to offer convenience, affordability and the best in entertainment to consumers, letting us make every night a movie night . . . Our DVD-rental kiosks are now in more locations than ever before, and this new agreement with Warner Home Video ensures that we can continue to provide our customers with the DVD titles they want at the price they want.”
One potentially confusing side effect of this deal could be the fact that many consumers are unaware that Blockbuster stores and Blockbuster Express kiosks are not owned by the same company and do not have identical agreements in place with studios. With brick-and-mortar Blockbuster touting its 28-day advantage over Netflix and Redbox on some titles, there is a great deal of room for confusion when the same titles are not in BB Express kiosks on their release dates.
Hit the comments, Insiders, and weigh in on this latest delay agreement between Hollywood and a kiosk operator.
(via Home Media Magazine)