You’re just as likely to find the average Yank or Canuck spending time online as you are watching TV, according to a new report from research firm Forrester. The reported parity in time spent online and watching television comes from voluntary surveys of individual consumers in the US and Canada.
According to Forrester’s research, time spent online has grown more than 120% in the last five years, while TV viewing time has only increased 5%. Interestingly, one-third of consumers in both of the surveyed countries stream video online, which is up from 16% in 2007.
These numbers resonate with me—between work and leisure, my time online far outstrips the few hours I spend watching TV each week. Those one or two “TV hours”, as often as not, are actually spent catching up on a couple of shows on Hulu, etc.
How do Forrester’s numbers compare to viewing/surfing habits in your household, Insiders? Has TV time been equaled or exceeded by online time in your lives?